| 2026-10 |
| 2026-10-15 | Hockey Stick Workshop Signups: Auto-Add to Attio, Michael as Default Owner | Hard CallsRye Valley | MHMichael Houck | decided |
| 2026-10-15 | GovGrid: Pursue Wide (30+ States, Shallow) and Deep (Single Agency) Data in Parallel | Rye Valley | EBEmil Barr | decided |
| 2026-10-15 | Creator Campaign Dashboard: Hold Until a Campaign Comes In | MegaphoneRye Valley | MHMichael Houck | decided |
| 2026-10-14 | Studio: allow LinkedIn and X as simultaneous channel selection for drafts | Megaphone | MHMichael Houck | decided |
| 2026-10-14 | JOLT creator partnerships: sponsor pays RV, RV pays creator (not direct) | JOLT! | MHMichael Houck | decided |
| 2026-10-14 | JOLT/Cape: hold sponsor infrastructure build until Ben Gusberg hits 100k TikTok | JOLT! | MHMichael Houck | decided |
| 2026-10-14 | JOLT 90-day framing: day-60 check-in, downsell instead of exit, no new tiers yet | JOLT! | MHMichael Houck | decided |
| 2026-10-14 | Stay on HeyGen pay-as-you-go API; decline Enterprise annual commitment | Rye Valley | MHMichael Houck | decided |
| 2026-10-14 | Bill Cape for November on Oct 31 (final Cape-paid cycle) | MegaphoneJOLT! | MHMichael Houck | decided |
| 2026-10-13 | Studio: direct text editing approved, log edits for voice profile improvement | Megaphone | MHMichael Houck | decided |
| 2026-10-13 | New clients default to Studio, not Notion | Megaphone | MHMichael Houck | decided |
| 2026-10-13 | GovGrid x Mode Mobile Pilot: 2 to 3 Departments in One State, Accounting First | Rye Valley | EBEmil Barr | decided |
| 2026-10-12 | Megaphone Studio: Stability Period, Bug Fixes Only | Megaphone | MHMichael Houck | decided |
| 2026-10-12 | JOLT prices raised: Deploy $18,000, Studio $6,000/mo | JOLT! | Unrecorded | active |
| 2026-10-12 | Apify: Pass on Enterprise Upgrade for Now | MegaphoneRye Valley | MHMichael Houck | decided |
| 2026-10-12 | Adam Gillman: Weekly Hermes-Built Lead Magnets, Numbers/Credibility Hooks | Megaphone | MHMichael Houck | decided |
| 2026-10-12 | Adam Gillman: Newsletter Launch on Hold Until Site Live; Operator Membership Tier NOT Launching Day 1 | Megaphone | MHMichael Houck | decided |
| 2026-10-12 | Adam Gillman: Funnel Email Automations Moving to Resend, Kit Work Paused | Megaphone | MHMichael Houck | decided |
| 2026-10-11 | GovGrid Data Deals: Scoped Pilot Before Any Exclusivity | Rye Valley | EBEmil Barr | decided |
| 2026-10-09 | Switch to Quarterly Estimated Tax Payments Starting 2026 | Rye Valley | MHMichael Houck | decided |
| 2026-10-09 | GovGrid Outreach Framing: Lead Vague on State-Agency Context | Rye Valley | MHMichael Houck | decided |
| 2026-10-08 | Longevity Code: Draft Format = Live Issues (Not Voice Bible) | Megaphone | MHMichael Houck | decided |
| 2026-10-08 | Adam G Build: Skool for Membership/Community (Not Beehiiv Community) | Rye Valley | MHMichael Houck | decided |
| 2026-10-07 | Voice Card Creation Required at Kickoff - Explicit Policy | MegaphoneJOLT! | MHMichael Houck | decided |
| 2026-10-07 | JOLT Onboarding Packet Standardization | JOLT! | MHMichael Houck | decided |
| 2026-10-07 | JOLT! Josh: Disclose voice-card bug as a software issue | Rye ValleyJOLT! | MHMichael Houck | decided |
| 2026-10-07 | Adam G Build: Beehiiv Only for All Email (No Resend) | Rye Valley | MHMichael Houck | decided |
| 2026-10-06 | Rye Valley to Offer AI Agent Installation as a Service ("Company Brain") | Rye Valley | MHMichael Houck | decided |
| 2026-10-05 | Ship Digest Cadence Changed to Weekly (Monday Morning) | MegaphoneRye Valley | MHMichael Houck | decided |
| 2026-10-05 | Migrate billing from Stripe to Agree.com | Rye ValleyMegaphoneJOLT!Lore | MHMichael Houck | decided |
| 2026-10-05 | Megaphone Ops Process Changes: 4-Week Billing, Day-45 Check, Email Sequences | MegaphoneRye Valley | MHMichael Houck | decided |
| 2026-10-05 | Jolt Weekly Sync Established: Wednesdays 1:30pm EST | JOLT!Rye Valley | MHMichael Houck | decided |
| 2026-10-05 | Jolt Post Scheduling: Tatem Owns Scheduling, Hermes Tags Her | JOLT!Rye Valley | MHMichael Houck | decided |
| 2026-10-05 | Gem Studio Proposal Strategy: IRL Add-On + Wife-Films Option | JOLT!Rye Valley | MHMichael Houck | decided |
| 2026-10-03 | Megaphone: Notion Dropped Starting This Week | Megaphone | MHMichael Houck | decided |
| 2026-10-03 | Hermes Cron Outputs: Route to Client Channels, Not #hermes-cron-log | Rye Valley | MHMichael Houck | decided |
| 2026-10-02 | Jolt Client Comment Alerts: Move Channel, Drop Body Text | JOLT! | MHMichael Houck | decided |
| 2026-10-02 | Emil Barr / Candid Network: Government Data Venture Structure | Rye Valley | MHMichael Houck | decided |
| 2026-10-01 | Michael Houck Creator Brand: Creator-First, Not a Marketing Channel | Rye ValleyJOLT! | MHMichael Houck | decided |
| 2026-10-01 | Build Draper Index Ticker Page | Rye ValleyMegaphone | MHMichael Houck | decided |
| 2026-10-01 | Beehiiv Pricing: Stay on Current Plan, Negotiate Reduction via Sponsorship Leverage | Rye Valley | MHMichael Houck | decided |
| 2026-09 |
| 2026-09-30 | Pally (Haz Hubble) Proposal Scope: Megaphone + Jolt, Lore Deferred | Rye ValleyMegaphoneJOLT! | MHMichael Houck | decided |
| 2026-09-30 | Restructure Emil Barr Engagement: Retainer + Commission Model | Rye Valleyflashpass | MHMichael Houck | decided |
| 2026-09-29 | Nuon Granola integration - top priority for existing client context enrichment | Megaphone | MHMichael Houck | decided |
| 2026-09-29 | Augment video future workflow: Evgeny shares Dropbox link in Slack, Hermes transfers | Rye ValleyJOLT! | MHMichael Houck | decided |
| 2026-09-25 | Jolt: pitch Megaphone network creators as video clients | MegaphoneJOLT! | MHMichael Houck | decided |
| 2026-09-25 | Fasset: X content stopped, all posts unscheduled | Megaphone | Fasset client (U0A8LHAFWG2, likely Zarah Kassam) | decided |
| 2026-09-24 | JOLT! Decade Labs Account: Platform Strategy and Content Framework | JOLT! | MHMichael Houck | decided |
| 2026-09-24 | Emil: Reposition Signature Talk as AI-Native | Rye Valley | EBEmil Barr | decided |
| 2026-09-24 | Aeon Proposal Scope: Website + Comprehensive Retainer | Rye ValleyLore | MHMichael Houck | decided |
| 2026-09-24 | Adam Gillman Newsletter Content Strategy | Megaphone | MHMichael Houck | decided |
| 2026-09-23 | Manse LinkedIn: Megaphone handles, not JOLT | Rye ValleyMegaphoneJOLT! | MHMichael Houck | decided |
| 2026-09-22 | Studio raised to $5,000/mo for both JOLT and Megaphone | JOLT!Megaphone | MHMichael Houck | decided |
| 2026-09-22 | Notion Replaced by Client Portal for Editing and Approvals | Rye ValleyMegaphone | MHMichael Houck | decided |
| 2026-09-22 | Emil Campaign: Election Day Polling Center Strategy | JOLT! | MHMichael Houck | decided |
| 2026-09-22 | Adam Gillman: Content and Funnel Launch Plan | Rye ValleyMegaphoneJOLT! | MHMichael Houck | decided |
| 2026-09-21 | Pierce Freeman, Brentan Alexander, and Rafi (Fasset) Churn Confirmed | Megaphone | MHMichael Houck | decided |
| 2026-09-21 | Jolt Equity and Compensation Structure Finalized | JOLT! | MHMichael Houck | decided |
| 2026-09-18 | Emil Barr: Three-Tier TikTok Content Strategy Approved | flashpass | EBEmil Barr | decided |
| 2026-09-18 | Emil Barr Social Content Angle: AI Empowerment for College Students/New Grads | Rye Valley | MHMichael Houck | decided |
| 2026-09-18 | Ben Transition Plan: Departure from Recurring Roles, Clipwing Retention, Augment Handoff | Rye Valley | MHMichael Houck | decided |
| 2026-09-16 | Migrate Rye Valley payments and contracts from Stripe + PandaDoc to Agree.com | Rye Valley | MHMichael Houck | decided |
| 2026-09-16 | Jolt <> Manse: 3-month engagement confirmed at $15K | JOLT! | MHMichael Houck | decided |
| 2026-09-15 | Viral Examples: 5-point repositioning driven by new ad + outreach funnels | Hard CallsMegaphone | MHMichael Houck | decided |
| 2026-09-15 | Megaphone Product Reframe: 3-Month System Install | Megaphone | MHMichael Houck | decided |
| 2026-09-15 | Mantis Contract: Jeff Evans Renewal + Potential 3x Expansion | Megaphone | MHMichael Houck | decided |
| 2026-09-15 | Fasset: 2-a-day posting for final stretch before Oct 4 churn | Megaphone | MHMichael Houck | decided |
| 2026-09-14 | Michael's JOLT personal brand: volume strategy, agent-powered holdco angle | JOLT!Rye Valley | MHMichael Houck | decided |
| 2026-09-14 | Hard Calls: take beehiiv sponsorship deal, defer Substack push | Rye ValleyHard Calls | MHMichael Houck | decided |
| 2026-09-11 | Viral Examples returns to twice-weekly cadence | Hard Calls | MHMichael Houck | decided |
| 2026-09-10 | Realworld SEO/GEO Content Strategy - Re-engagement | LoreRye Valley | MHMichael Houck | decided |
| 2026-09-10 | Megaphone Studio: No Typefully Integration for Scheduling | Megaphone | MHMichael Houck | decided |
| 2026-09-10 | Lore Two-Tier Pricing Structure | LoreRye Valley | MHMichael Houck | decided |
| 2026-09-09 | Lore cron outputs go to Lore Studio only, never Slack | Lore | MHMichael Houck | decided |
| 2026-09-09 | JOLT! Operating Agreement: Final Structure Agreed | JOLT! | MHMichael Houck | decided |
| 2026-09-08 | Resume Proactive Commenting for Jeffrey Evans (Mantis) | Megaphone | BSBlake Stewart | decided |
| 2026-09-07 | The Feed cut; JOLT ad creation process defined | Hard CallsJOLT! | MHMichael Houck | decided |
| 2026-09-06 | NeverBounce: Use Existing Credits Until Exhausted, Auto-Refill Off | Rye Valley | MHMichael Houck | decided |
| 2026-09-04 | Will Hinman: X Content Strategy Pivot | Megaphone | BSBlake Stewart | decided |
| 2026-09-04 | Rename the newsletter to Anyhouck and reposition on leverage | Hard CallsRye Valleymichael-houck | MHMichael Houck | decided |
| 2026-09-04 | Emil Sponsor Outreach: Pivot from Email to LinkedIn | Megaphone | MHMichael Houck | decided |
| 2026-09-03 | Hold public revenue transparency until the trend turns up | Rye Valleymichael-houck | Michael | decided |
| 2026-09-02 | Michael Houck is the brand. Hard Calls is the ethos. Hockey Stick is the brain. | Hard Callsmichael-houck | Michael | decided |
| 2026-09-02 | Megaphone Studio becomes the recurring expansion model after Deploy | Megaphone | Unrecorded | ruled |
| 2026-09-02 | Emil Billboard Campaign Shelved (California Billionaires Tax) | Rye Valley | EBEmil Barr | decided |
| 2026-09-01 | Megaphone New Site: Case Study Strategy | Megaphone | MHMichael Houck | decided |
| 2026-09-01 | Megaphone Prompt Engagement Overhaul | Megaphone | MHMichael Houck | decided |
| 2026-09-01 | Film TikTok OS Course MVP at Home (Not Studio) | JOLT! | MHMichael Houck | decided |
| 2026-09-01 | JOLT TikTok Breakout Alert Cadence: Weekly | JOLT! | MHMichael Houck | decided |
| 2026-08 |
| 2026-08-28 | Global Rye Valley client portal launched | Rye ValleyMegaphoneJOLT!Lore | MHMichael Houck | decided |
| 2026-08-27 | Ohio Billionaire Campaign Approved | flashpass | EBEmil Barr | decided |
| 2026-08-25 | JOLT Track A Email Sequence Deployed to Production | JOLT! | MHMichael Houck | decided |
| 2026-08-24 | Lore Article Case Studies: Fresh Research Per Article, Not a Rotating Pool | LoreHard Calls | MHMichael Houck | decided |
| 2026-08-24 | Jeffrey Evans - Move Weekly Updates to Email | Megaphone | MHMichael Houck | decided |
| 2026-08-24 | Pursue Direct Geo Collaboration on Lore Studio (Equity-Based) | Rye ValleyLore | MHMichael Houck | decided |
| 2026-08-24 | Content Interview Prompt Shift - Timely Over Evergreen | Megaphone | MHMichael Houck | decided |
| 2026-08-24 | Adopt Agree.com as AR Platform (Contracts + Invoicing) | Rye ValleyMegaphoneJOLT!Lore | MHMichael Houck | decided |
| 2026-08-23 | JOLT needs its own Lemlist account (Tatem as sender) | JOLT! | MHMichael Houck | decided |
| 2026-08-22 | Unresolved Megaphone Engagements: Reina Reviews via Studio Screen | Megaphone | MHMichael Houck | decided |
| 2026-08-21 | No Mid-Range Influencer Sponsored Engagement Spend (Emil Barr) | flashpass | MHMichael Houck | decided |
| 2026-08-21 | legacy scraper comparison reports discontinued | Megaphone | MHMichael Houck | decided |
| 2026-08-21 | Fasset Brand Account Repost Strategy | Megaphone | MHMichael Houck | decided |
| 2026-08-20 | Megaphone Trend Update CTA Wording Changed - Human in Loop Required | Megaphone | MHMichael Houck | decided |
| 2026-08-20 | Jeffrey Evans Rule Card Rebuilt from Interview Corpus | Megaphone | MHMichael Houck | decided |
| 2026-08-20 | Akountify Cancelled, Apify Confirmed as Engagement-Scraper Replacement | Rye ValleyMegaphone | MHMichael Houck | decided |
| 2026-08-19 | Megaphone Account Handoffs: Jeffrey Paused, Charlene Takes Maurice + Jon Sourcing | Megaphone | BSBlake Stewart | decided |
| 2026-08-19 | Emil Barr: Shift to Fox Recurring Slot + Trump Op-Ed Angle | flashpass | MHMichael Houck | decided |
| 2026-08-19 | Brett Goldstein (micro.so) Hard Calls Ad Confirmed - Plugin Approved, Sunday Issue | Hard Calls | MHMichael Houck | decided |
| 2026-08-18 | Megaphone Full-Menu Pitch Strategy: Video-First, Reddit Secondary | Megaphone | MHMichael Houck | decided |
| 2026-08-18 | LinkedIn Profile: Do NOT Default Clients to Follow Button | Megaphone | MHMichael Houck | decided |
| 2026-08-17 | PostHog - Separate Project Per Application | JOLT! | MHMichael Houck | decided |
| 2026-08-17 | Posthog - One Project Per Application | JOLT! | MHMichael Houck | decided |
| 2026-08-17 | Jolt Site - Two Content Display Decisions | JOLT! | MHMichael Houck | decided |
| 2026-08-17 | Jacob Offboarding: Clean Break, No Pre-Batching Payment | Megaphone | MHMichael Houck | decided |
| 2026-08-17 | Emil Barr WSJ Op-Ed Creator Campaign Authorized | flashpass | MHMichael Houck | decided |
| 2026-08-17 | Dominic (Thought Leaders America) - Dropped From Megaphone Reporting | Megaphone | MHMichael Houck | decided |
| 2026-08-17 | Casper Retired: All Proactive Engagements Now via Studio / Fable | Megaphone | MHMichael Houck | decided |
| 2026-08-16 | Lore Studio internal ops console built and live | Lore | MHMichael Houck | decided |
| 2026-08-15 | Viral Examples subject lines must be specific, pulled from example content | Hard Calls | MHMichael Houck | decided |
| 2026-08-14 | Obsidian lens on the company brain; private team site | Rye Valley | MHMichael Houck | decided |
| 2026-08-14 | Jolt lead magnet delivery via Resend, not beehiiv | JOLT! | MHMichael Houck | decided |
| 2026-08-14 | JOLT discovery calls renamed to "strategy calls"; pre-call research required | JOLT! | MHMichael Houck | decided |
| 2026-08-13 | Studio to add post scheduling; migrate off Typefully | Megaphone | MHMichael Houck | decided |
| 2026-08-12 | Megaphone + Lore: Daily Blog + Embedded YouTube Content Strategy | Lore | MHMichael Houck | decided |
| 2026-08-12 | Adopt Moment-Based Quarterly Arc for Emil's Personal Brand | flashpass | MHMichael Houck | decided |
| 2026-08-11 | Roebling Content Strategy Pivot | Megaphone | MHMichael Houck | decided |
| 2026-08-10 | TikTok positioning: broad-first with founder-yield gate (revises staged-TAM sequencing) | Rye Valley | Michael | decided |
| 2026-08-10 | Blake Stewart to run recurring client interview calls | Megaphone | MHMichael Houck | decided |
| 2026-08-10 | Ben G Content Strategy Reset | Rye Valley | MHMichael Houck | decided |
| 2026-08-09 | Company Brain: service name and founding-cohort pricing | Rye Valley | MHMichael Houck | decided |
| 2026-08-08 | Megaphone system definition and offer canon | Megaphone | MHMichael Houck | decided |
| 2026-08-08 | Lore pricing model (Foundation + Engine + Video upsell) | Lore | MHMichael Houck | decided |
| 2026-08-08 | In-house link engine, technical SEO in-house, Lore offer superiority revamp | Lore | MHMichael Houck | decided |
| 2026-08-08 | Hockey Stick folded into Hard Calls as the implementation tier | Hard Calls | MHMichael Houck | superseded |
| 2026-08-08 | Hard Calls joins the Lore content engine (GEO/SEO program) | Hard Calls | MHMichael Houck | decided |
| 2026-08-08 | Emil Barr brand strategy pivots to earned credibility + decentralized amplification | flashpass | MHMichael Houck | decided |
| 2026-08-08 | Company brain service: three-tier offer under Hard Calls | Hard Calls | Michael | decided |
| 2026-08-07 | Megaphone: Acquisition Offer Declined - August 2026 | Megaphone | MHMichael Houck | decided |
| 2026-08-07 | Client call cadence (Megaphone) | Megaphone | MHMichael Houck | decided |
| 2026-08-06 | Decision ledger: Read.ai backfill (Aug 2024 - May 2026) | Rye Valley | MHMichael Houck | decided |
| 2026-08-06 | Public Channels Preferred: Hermes Brain Capture Policy | Rye Valley | MHMichael Houck | decided |
| 2026-08-06 | Project Omega Content Strategy - Pre-Series A | Megaphone | MHMichael Houck | decided |
| 2026-08-06 | Jolt System Definition, Deploy Funnel, and Studio Price | JOLT! | MHMichael Houck | decided |
| 2026-08-06 | JOLT! - Ben G Client Retention Strategy | JOLT! | MHMichael Houck | decided |
| 2026-08-06 | AWS + Accountify to Apify Migration Evaluation | Rye Valley | MHMichael Houck | decided |
| 2026-08-05 | Jolt Offer Model: Implementation Fee Plus Retainer | JOLT! | MHMichael Houck | superseded |
| 2026-08-05 | Hard Calls Pro and Hockey Stick launch schedule confirmed; ad-free windows set | Hard Calls | BSBlake Stewart | superseded |
| 2026-08-05 | Emil Brand Pivot: Government Transparency | flashpass | MHMichael Houck | decided |
| 2026-08-04 | strawberry.me Sponsorship Approved | Hard Calls | MHMichael Houck | decided |
| 2026-08-04 | Michael Houck personal-brand positioning: Hard Calls supersedes June positioning doc | Hard Calls | MHMichael Houck | decided |
| 2026-08-04 | HC-94 Newsletter Page Design - LP Version at /newsletter | Hard Calls | MHMichael Houck | decided |
| 2026-08-03 | Video-First Channel for Manse D2C Launch | Lore | MHMichael Houck | decided |
| 2026-08-03 | DNS Migration: Squarespace to Cloudflare | Rye Valley | MHMichael Houck | decided |
| 2026-07 |
| 2026-07-31 | Newsletter platform split: one issue per week per platform | Rye Valley | MHMichael Houck | decided |
| 2026-07-31 | Jolt agent client-context architecture: convergence plan to rule-card layers | JOLT! | MHMichael Houck | decided |
| 2026-07-31 | Live Google OAuth credential leaked in clawdy-architecture, needs rotation | Rye Valley | MHMichael Houck | decided |
| 2026-07-31 | Blake Emal Announced as Content Lead to Remaining Megaphone Clients | Megaphone | MHMichael Houck | decided |
| 2026-07-30 | Team Restructuring - Blake Leads All Client Accounts | Megaphone | MHMichael Houck | decided |
| 2026-07-30 | PR-based version control applies to all engineering work, not just JOLT | JOLT! | MHMichael Houck | decided |
| 2026-07-30 | Megaphone Acquisition - Decision Not to Proceed | Megaphone | MHMichael Houck | decided |
| 2026-07-30 | Transfer jolt-architecture to the RyeValley org | JOLT! | MHMichael Houck | decided |
| 2026-07-30 | Git identity incident: Mini global config leaked into Ben's personal repo | Rye Valley | MHMichael Houck | decided |
| 2026-07-30 | Discovery Call Prospect Scan: Auto-Research Before Every Call | Megaphone | MHMichael Houck | decided |
| 2026-07-30 | Casper - Hermes Rebuild and Rollout Plan | Megaphone | MHMichael Houck | decided |
| 2026-07-29 | SparkLoop moves to per-brand accounts (away from shared Founding Journey account) | Rye Valley | Michael | decided |
| 2026-07-29 | Megaphone gets its own dedicated Stripe account (August 2026) | Megaphone | Michael | decided |
| 2026-07-29 | Lore: linkable-asset process defined; technical auditing capability added | Lore | Michael | decided |
| 2026-07-29 | Lore builds an in-house content engine, replacing the white-label provider | Lore | Michael | decided |
| 2026-07-29 | Weekly leverage scoreboard adopted | Rye Valley | MHMichael Houck | decided |
| 2026-07-29 | Cross-portfolio editorial link exchange (credits system) | Rye Valley | Michael | decided |
| 2026-07-29 | Company brain established as markdown vault on the Mini | Rye Valley | MHMichael Houck | decided |
| 2026-07-29 | Civic Chain as Middle East Outreach Vehicle (not Flash Pass) | flashpass | MHMichael Houck | decided |
| 2026-07-29 | Weekly agent systems manager adopted | Rye Valley | MHMichael Houck | decided |
| 2026-07-28 | VSL and funnel launch - Megaphone/agency | Megaphone | MHMichael Houck | decided |
| 2026-07-27 | Julius Bachmann funnel strategy - agreed approach | Hard Calls | MHMichael Houck | decided |
| 2026-07-24 | Megaphone Funnel: Shift to Weekly Viral Template Drops as Ad Hook | Megaphone | MHMichael Houck | decided |
| 2026-07-22 | Megaphone: Hold (Don't Sell to ZKW) - Wait for SBA Eligibility | Megaphone | MHMichael Houck | decided |
| 2026-07-22 | Hard Calls: AI Clone Expert Network as the Core Product | Hard Calls | MHMichael Houck | decided |
| 2026-07-17 | JOLT! Agents: Include Eddie Editor Agent in V1 Build | JOLT! | MHMichael Houck | decided |
| 2026-07-17 | Cape Wind-Down: Two-Track Acquisition/Shutdown Strategy | JOLT!Megaphone | Kai | decided |
| 2026-07-16 | Megaphone Acquisition: ZKW Process and August 1st Transition Plan | Megaphone | MHMichael Houck | decided |
| 2026-07-09 | Roebling Content Strategy: Impressions-First, Thought Leadership | Megaphone | MHMichael Houck | decided |
| 2026-05 |
| 2026-05-13 | Start JOLT, a short-form video agency for founders | JOLT! | MHMichael Houck | decided |
| 2026-05-13 | Run the new verticals with equity partners and agents, not headcount | Rye ValleyJOLT!Lore | MHMichael Houck | decided |
| 2026-05-07 | Lore becomes its own brand (domain, LLC, landing page) | Lore | MHMichael Houck | decided |
| 2026-04 |
| 2026-04-16 | Build the AI content agents in house rather than white-label an AI agency; target $200/mo self-serve | MegaphoneRye Valley | MHMichael Houck | decided |
| 2025-11 |
| 2025-11-04 | Founding Journey is the front door to a portfolio of services; each vertical gets a lead magnet, front-end offer, back-end service | Rye ValleyHard CallsMegaphoneLore | MHMichael Houck | decided |
| 2025-09 |
| 2025-09-09 | Add a GEO/SEO service via a white-labeled partner (2x markup); origin of Lore | MegaphoneLore | MHMichael Houck | decided |
| 2025-07 |
| 2025-07-29 | YouTube founder interviews are the 2025 launch; reinvest in the newsletter toward a fund | Hard CallsRye Valley | MHMichael Houck | decided |
| 2025-07-07 | Move to Charleston (three-month pilot, then home base) | Rye Valley | MHMichael Houck | decided |
| 2025-05 |
| 2025-05-22 | Combine Megaphone and Megaphone Studio into one brand and site | Megaphone | MHMichael Houck | decided |
| 2025-05-13 | Reprice Megaphone Studio: $4k default, $6k and team tiers | Megaphone | MHMichael Houck | decided |
| 2025-05-13 | The AI writing test decides whether Megaphone Studio goes up for sale (later reversed) | MegaphoneRye Valley | MHMichael Houck | reversed |
| 2025-03 |
| 2025-03-07 | Plan for the AI-inbox threat: don't bet the company on the newsletter | Rye ValleyHard CallsMegaphone | MHMichael Houck | decided |
| 2025-01 |
| 2025-01-06 | Megaphone 2025 growth channel prioritization and repositioning | Megaphone | MHMichael Houck | decided |
| 2025-01-06 | Discontinue the podcast; weekly long-form YouTube instead | Hard CallsRye Valley | MHMichael Houck | decided |
| 2024-11 |
| 2024-11-26 | Megaphone pricing: account-level pricing, minimum subscription as deposit | Megaphone | MHMichael Houck | decided |
| 2024-11-12 | Start a newsletter growth service arm (later wound down) | Rye ValleyHard Calls | MHMichael Houck | reversed |
| 2024-10 |
| 2024-10-11 | Run Megaphone flat; Founding Journey sponsorships are the company's profit | Rye ValleyMegaphoneHard Calls | MHMichael Houck | decided |
