Decision
The Feed (Nathan May, paid growth partner for Hard Calls/Founding Journey since Nov 2025) has been cut. Separately, a new ad creation process was defined for JOLT with Ben as owner. JOLT is the first priority since the funnel is live and spending.
Context
In ops on Sep 7, Michael opened a thread about spinning up the new ad creation process “now that we have cut The Feed.” The Feed had been engaged since 2025-11-24 for qualified high-ticket lead acquisition (see Decision ledger: Read.ai backfill (Aug 2024 - May 2026)). No further detail on the terms of separation was shared in this thread.
JOLT is the first brand to run the new process because its funnel is already live and generating leads.
Options considered
Not discussed. The Feed cut was stated as already done.
Consequences
Paid growth for Hard Calls/Founding Journey: The Feed is no longer the external growth partner. No replacement was named in this thread.
JOLT ad creation process (owner: Ben):
- Use Atria (free tier) to research competitor and comparable-company creatives as reference
- Use ChatGPT image model to generate variations for A/B testing
- Check with Michael on copy resonance; iterate until approved
- When approved, duplicate existing JOLT ad campaign setup and swap creative
- Ad copy must signal both aspirational founders (wide funnel) AND later-stage founders who are a fit for the Deploy program
Outstanding question from Ben: $50/day per campaign, confirm with Michael.
Source: #ops thread