Rye Valley subsidiary. Short-form video agency for startup founders. Kick entityId 153565. Site: joltexclamationpoint.com (Next.js, GitHub repo, no CMS; blog being added as git-based MDX). Tatem Lindner holds 35% equity, paid monthly rate based on client count (see Owner tier for detail).
Business model
Done-for-you founder personal branding via short-form video (TikTok, IG, YouTube). Positioning: “Be impossible to forget.”
Offer ladder (since 2026-08-06, see Jolt System Definition, Deploy Funnel, and Studio Price):
- Founder TikTok OS, $197 one-time: the JOLT System as a self-serve playbook.
- JOLT! Deploy, $18,000 one-time: 90-day install; forward deployed creator embeds in the client company, builds and runs the system, hands it over at day 90. Delivery guarantee: live by week 3, handover by day 90, or work continues free.
- JOLT! Studio, $6,000/mo optional: creator keeps shipping post-install; cancel anytime.
The system: 8 modules / 4 layers (Founder Brand Map, Voice Profile / The 2-3-2 Slate, Hook & Script System / The One-Block Week, The Trendspotting Desk / The Comment-to-Call Pipeline, The Scoreboard). Full definition: The JOLT! System - Definition v2.1 (Aug 6, 2026). Same module set backs the $197 OS and Deploy.
Legacy: $4,995/mo Founder plan (7 videos/week retainer, 3-month minimum) superseded for new sales; existing retainer clients unaffected until told otherwise. Lead magnet: The Founder’s TikTok Playbook (200+ founders).
Proof points
- Hulk Hogan x Real American Beer: 15M impressions, $1M revenue, zero paid media, 90 days of daily content; company valuation $100M+ after. Launch reel 4.8M views.
- Client results include 2.1M views/7 days (TikTok), 7.7M views/30 days (IG).
- Clients backed by YC, a16z, Sequoia, Lightspeed, General Catalyst, First Round, others.
Content formats (their framework)
The Standard (industry takes), Build In Public (behind the scenes), The Personality (founder as person), plus trend-responses/interviews/POV. AI digital twin offer for camera-shy founders.
Current initiatives
- Client zero for Lore’s in-house content engine (GEO/SEO blog). Working context lives at
~/lore-content/clients/jolt/on the Mini (context.md, strategy.md, rule/voice cards).
Accounts
- Own Stripe/Mercury: pending (still on Rye Valley accounts as of Jul 2026).
Newsletters
- Trendspotting belongs to JOLT!. beehiiv pub id via GET /v2/publications (pub_bdb92c87-2dfb-4f89-8330-7910d2999ee4).
Live views: JOLT!
Decisions
Recent meetings
| Date | Name | Attendees |
|---|---|---|
| 2026-10-14 | Houck & Ben (Ben Gusberg, Cape) | Michael Houck, Ben Gusberg |
| 2026-10-14 | [Weekly] JOLT! Sync | Michael Houck, Blake Stewart, Tatem Lindner |
| 2026-10-07 | JOLT! Team Meeting: Client Pipeline Status and Partnership Outreach Strategy | Blake Stewart, Braden (Tatem) |
| 2026-10-07 | [Weekly] JOLT! Sync - Oct 7, 2026 | Michael Houck, Blake Emal, Tatem Lindner |
| 2026-10-05 | Gem Studio Post-Call Team Huddle | Michael Houck, Tatem Lindner |
| 2026-10-05 | Gem Studio - Matt James JOLT Sales Call | Michael Houck, Tatem Lindner, Blake Stewart, Matt James |
| 2026-10-05 | Rye Valley x Pally: Kickoff | Blake Stewart, Tatem Lindner, Haz Hubble, Blake Emal |
| 2026-10-01 | Shortform Kickoff for Houck (JOLT) | Michael Houck, Tatem Lindner |
| 2026-09-30 | Haz Hubble Sales Call - Pally Prospect (Blake's Capture) | Blake Stewart, Haz Hubble, Michael Houck |
| 2026-09-30 | Haz Hubble Sales Call - Pally Prospect | Michael Houck, Blake Stewart, Haz Hubble |
| 2026-09-30 | Slack Huddle w/ Blake re: Haz | Michael Houck, Blake Stewart |
| 2026-09-24 | JOLT! <> Decade Labs: Kickoff! | Michael Houck, Tatem, Blake Stewart, Malisa Gandevani, Josh Kaplan |
| 2026-09-23 | JOLT x Manse: Kickoff | Michael Houck, Tatem, Blake Stewart, Rob Miller, Alice Hansen, Luca Foglio |
| 2026-09-22 | Emil Personal Brand Team Sync | Michael Houck, Grig Richters, Tatem, Emil Barr |
| 2026-09-22 | Rye Valley x Adam Gillman: Kickoff | Michael Houck, Adam Gillman, Blake Stewart, Blake Emal, Tatem, Ben Ornstein |
| 2026-09-21 | Danielle + Michael - Boost VC Socials Prospect Call | Michael Houck, Blake Stewart, Danielle Sosnick (Boost VC) |
| 2026-09-21 | Jolt Equity and Compensation Structure with Tatem | Michael Houck, Tatem Lindner |
| 2026-09-21 | Payment Terms and Equity Structure with Tatem | Michael Houck, Tatem Lindner |
| 2026-09-17 | Emile's Account Strategy: Billboards, Middle Layer, and Storefront Placement | Michael Houck, Ted (internal/collaborator) |
| 2026-09-16 | Jolt <> Manse: Next Steps | Michael Houck, Blake Stewart, Alice Hansen (Intrepidarc / Manse), Luca Foglio (Miller Companies / Manse), Tatem |
| 2026-09-09 | OA Finalization | Michael Houck, Tatem Lindner |
| 2026-09-08 | JK <> JOLT! | Michael Houck, Josh Kaplan, Tatem |
| 2026-09-08 | Post JK Call Huddle | Michael Houck, Tatem |
| 2026-09-08 | Rye Valley <> Manse: Video Sync | Michael Houck, Alice Hansen (Intrepidarc), Blake Stewart, Luca Foglio (Miller Companies), Tatem (JOLT!) |
| 2026-09-01 | Chat on TikTok OS | Michael Houck, Adam (TikTok OS course contractor, full name not in transcript) |
| 2026-08-24 | Agree.com Demo with Michael Houck | Michael Houck, Mona Darwish (Agree.com, GTM Lead) |
| 2026-08-12 | Emil Personal Brand Team Sync | Michael Houck, Grig Richters, Tatem |
| 2026-08-10 | Huddle: Blake E on Ben G | Michael Houck, Blake E |
| 2026-08-10 | Jolt Action Items + Michael's TikTok Strategy | Michael Houck, Tatem |
| 2026-08-06 | Huddle w/ Tatem on Ben G Concern | Michael Houck, Tatem Lindner |
Playbooks
| Name | Owner | Updated |
|---|---|---|
| Churn-to-cross-sell (pitching a departing client into a different service) | Michael Houck | 2026-10-01 |
| Client asset intake (B-roll and media capture) | · | 2026-07-30 |
| Client transition communication (account/staffing changes) | · | 2026-08-01 |
| Connected tools inventory | · | 2026-08-01 |
| Email consolidation runbook (Workspace -> single org + ImprovMX forwarding) | Michael Houck | 2026-08-03 |
| Engineering workflow | Michael Houck | 2026-07-30 |
| Funnel design: lead magnet must map to a monetizable back end | · | 2026-08-01 |
| Sales/discovery call prep (live since 2026-07-30) | · | 2026-07-30 |
| State of the Business: September 2026 | Michael Houck | 2026-10-01 |
| Working with the company brain | · | 2026-07-29 |
Clients
| Name | Status |
|---|---|
| Decade Labs | active |
People
4| BSBlake Stewart | Client-Facing Lead (sales, partnerships, account management, agency support) |
| GSGary Sacks | Role: Adam Gillman's filming coordinator / videographer |
| RBRafael Bruno | Engineering Lead |
| TLTatem Lindner | JOLT! Lead (equity) |
Decisions
View all 48| 2026-10-14 | JOLT creator partnerships: sponsor pays RV, RV pays creator (not direct) | decided |
| 2026-10-14 | JOLT/Cape: hold sponsor infrastructure build until Ben Gusberg hits 100k TikTok | decided |
| 2026-10-14 | JOLT 90-day framing: day-60 check-in, downsell instead of exit, no new tiers yet | decided |
| 2026-10-14 | Bill Cape for November on Oct 31 (final Cape-paid cycle) | decided |
| 2026-10-12 | JOLT prices raised: Deploy $18,000, Studio $6,000/mo | active |
| 2026-10-07 | Voice Card Creation Required at Kickoff - Explicit Policy | decided |
Meetings
View all 53| 2026-10-14 | [Weekly] JOLT! Sync |
| 2026-10-14 | Houck & Ben (Ben Gusberg, Cape) |
| 2026-10-07 | [Weekly] JOLT! Sync - Oct 7, 2026 |
| 2026-10-07 | JOLT! Team Meeting: Client Pipeline Status and Partnership Outreach Strategy |
| 2026-10-05 | Rye Valley x Pally: Kickoff |
| 2026-10-05 | Gem Studio - Matt James JOLT Sales Call |
Playbooks
10Clients
1| Decade Labs | Client: Decade Labs. Our contact: Josh Kaplan (founder, on-camera voice). Also Malisa Gandevani (Decade Labs, |