Decision
Lead magnet delivery emails for Jolt (TikTok views diagnostic, 90-day posting plan, and any future Jolt-branded lead magnets) will be sent via Resend, not beehiiv. The SparkLoop subscribe flow on Jolt pages adds users to beehiiv for subscriber tracking, but the actual resource delivery email (sending the download link) goes through Resend.
Context
Rafael asked whether tags needed to be added in beehiiv to trigger email delivery of lead magnets. Michael clarified the architecture: beehiiv handles the Trendspotting newsletter subscriber list; Jolt-branded transactional emails (including lead magnet fulfillment) go through Resend since they are JOLT emails, not Trendspotting ones. UTM parameters in beehiiv are sufficient for attribution tracking. No new beehiiv tags are needed for the lead magnet pages today.
Options considered
- Option A: Add beehiiv tags per lead magnet, use automation to deliver resources
- Option B: Use Resend for transactional delivery, beehiiv UTMs for attribution
Michael chose Option B.
Consequences
- Jolt lead magnet delivery must be built/maintained in Resend, not beehiiv automations
- beehiiv receives subscribers from SparkLoop for list growth tracking only
- UTM params (campaign = URL path in snake_case, per Rafael’s note) handle attribution
- If future email sequences need to differentiate by lead magnet source, tags can be revisited then