| decisions | · | · | · | · | · |
| Creator Campaign Dashboard: Hold Until a Campaign Comes In | Rye Valley | · | Megaphone, Rye Valley | decided | 2026-10-15 |
| GovGrid: Pursue Wide (30+ States, Shallow) and Deep (Single Agency) Data in Parallel | client-engagement | · | Rye Valley | decided | 2026-10-15 |
| Hockey Stick Workshop Signups: Auto-Add to Attio, Michael as Default Owner | Rye Valley | · | Hockey Stick, Rye Valley | decided | 2026-10-15 |
| Bill Cape for November on Oct 31 (final Cape-paid cycle) | client-account | · | Megaphone, JOLT! | decided | 2026-10-14 |
| Stay on HeyGen pay-as-you-go API; decline Enterprise annual commitment | Rye Valley | · | Rye Valley | decided | 2026-10-14 |
| JOLT 90-day framing: day-60 check-in, downsell instead of exit, no new tiers yet | Rye Valley | · | JOLT! | decided | 2026-10-14 |
| JOLT/Cape: hold sponsor infrastructure build until Ben Gusberg hits 100k TikTok | Rye Valley | · | JOLT! | decided | 2026-10-14 |
| JOLT creator partnerships: sponsor pays RV, RV pays creator (not direct) | Rye Valley | · | JOLT! | decided | 2026-10-14 |
| Studio: allow LinkedIn and X as simultaneous channel selection for drafts | Rye Valley | · | Megaphone | decided | 2026-10-14 |
| GovGrid x Mode Mobile Pilot: 2 to 3 Departments in One State, Accounting First | client-engagement | · | Rye Valley | decided | 2026-10-13 |
| New clients default to Studio, not Notion | Rye Valley | · | Megaphone | decided | 2026-10-13 |
| Studio: direct text editing approved, log edits for voice profile improvement | Rye Valley | · | Megaphone | decided | 2026-10-13 |
| Adam Gillman: Funnel Email Automations Moving to Resend, Kit Work Paused | client-account | Adam Gillman | Megaphone | decided | 2026-10-12 |
| Adam Gillman: Newsletter Launch on Hold Until Site Live; Operator Membership Tier NOT Launching Day 1 | client-account | Adam Gillman | Megaphone | decided | 2026-10-12 |
| Adam Gillman: Weekly Hermes-Built Lead Magnets, Numbers/Credibility Hooks | client-account | · | Megaphone | decided | 2026-10-12 |
| Apify: Pass on Enterprise Upgrade for Now | Rye Valley | · | Megaphone, Rye Valley | decided | 2026-10-12 |
| JOLT prices raised: Deploy $18,000, Studio $6,000/mo | · | · | JOLT! | active | 2026-10-12 |
| Megaphone Studio: Stability Period, Bug Fixes Only | Rye Valley | · | Megaphone | decided | 2026-10-12 |
| GovGrid Data Deals: Scoped Pilot Before Any Exclusivity | client-engagement | · | Rye Valley | decided | 2026-10-11 |
| GovGrid Outreach Framing: Lead Vague on State-Agency Context | client-engagement | · | Rye Valley | decided | 2026-10-09 |
| Switch to Quarterly Estimated Tax Payments Starting 2026 | Rye Valley | · | Rye Valley | decided | 2026-10-09 |
| Adam G Build: Skool for Membership/Community (Not Beehiiv Community) | client-account | Adam Gillman | Rye Valley | decided | 2026-10-08 |
| Longevity Code: Draft Format = Live Issues (Not Voice Bible) | client-account | Longevity Code (Warren Lentz) | Megaphone | decided | 2026-10-08 |
| Adam G Build: Beehiiv Only for All Email (No Resend) | client-account | Adam Gillman | Rye Valley | decided | 2026-10-07 |
| JOLT! Josh: Disclose voice-card bug as a software issue | client-account | Josh (JOLT! client) | Rye Valley, JOLT! | decided | 2026-10-07 |
| JOLT Onboarding Packet Standardization | Rye Valley | · | JOLT! | decided | 2026-10-07 |
| Voice Card Creation Required at Kickoff - Explicit Policy | Rye Valley | · | Megaphone, JOLT! | decided | 2026-10-07 |
| Rye Valley to Offer AI Agent Installation as a Service ("Company Brain") | · | · | Rye Valley | decided | 2026-10-06 |
| Gem Studio Proposal Strategy: IRL Add-On + Wife-Films Option | · | · | JOLT!, Rye Valley | decided | 2026-10-05 |
| Jolt Post Scheduling: Tatem Owns Scheduling, Hermes Tags Her | · | · | JOLT!, Rye Valley | decided | 2026-10-05 |
| Jolt Weekly Sync Established: Wednesdays 1:30pm EST | · | · | JOLT!, Rye Valley | decided | 2026-10-05 |
| Megaphone Ops Process Changes: 4-Week Billing, Day-45 Check, Email Sequences | · | · | Megaphone, Rye Valley | decided | 2026-10-05 |
| Migrate billing from Stripe to Agree.com | · | · | Rye Valley, Megaphone, JOLT!, Lore | decided | 2026-10-05 |
| Ship Digest Cadence Changed to Weekly (Monday Morning) | · | · | Megaphone, Rye Valley | decided | 2026-10-05 |
| Hermes Cron Outputs: Route to Client Channels, Not #hermes-cron-log | Rye Valley | · | Rye Valley | decided | 2026-10-03 |
| Megaphone: Notion Dropped Starting This Week | Rye Valley | · | Megaphone | decided | 2026-10-03 |
| Emil Barr / Candid Network: Government Data Venture Structure | client-engagement | · | Rye Valley | decided | 2026-10-02 |
| Jolt Client Comment Alerts: Move Channel, Drop Body Text | Rye Valley | · | JOLT! | decided | 2026-10-02 |
| Beehiiv Pricing: Stay on Current Plan, Negotiate Reduction via Sponsorship Leverage | Rye Valley | · | Rye Valley | decided | 2026-10-01 |
| Build Draper Index Ticker Page | client-account | · | Rye Valley, Megaphone | decided | 2026-10-01 |
| Michael Houck Creator Brand: Creator-First, Not a Marketing Channel | Rye Valley | · | Rye Valley, JOLT! | decided | 2026-10-01 |
| Restructure Emil Barr Engagement: Retainer + Commission Model | · | · | Rye Valley, flashpass | decided | 2026-09-30 |
| Pally (Haz Hubble) Proposal Scope: Megaphone + Jolt, Lore Deferred | Rye Valley | · | Rye Valley, Megaphone, JOLT! | decided | 2026-09-30 |
| Augment video future workflow: Evgeny shares Dropbox link in Slack, Hermes transfers | · | · | Rye Valley, JOLT! | decided | 2026-09-29 |
| Nuon Granola integration - top priority for existing client context enrichment | · | · | Megaphone | decided | 2026-09-29 |
| Fasset: X content stopped, all posts unscheduled | client-account | Fasset / Raafi Hossain | Megaphone | decided | 2026-09-25 |
| Jolt: pitch Megaphone network creators as video clients | Rye Valley | · | Megaphone, JOLT! | decided | 2026-09-25 |
| Adam Gillman Newsletter Content Strategy | client-account | Adam Gillman / The LOG | Megaphone | decided | 2026-09-24 |
| Aeon Proposal Scope: Website + Comprehensive Retainer | client-account | · | Rye Valley, Lore | decided | 2026-09-24 |
| Emil: Reposition Signature Talk as AI-Native | client-engagement | · | Rye Valley | decided | 2026-09-24 |
| JOLT! Decade Labs Account: Platform Strategy and Content Framework | client-account | · | JOLT! | decided | 2026-09-24 |
| Manse LinkedIn: Megaphone handles, not JOLT | · | · | Rye Valley, Megaphone, JOLT! | decided | 2026-09-23 |
| Adam Gillman: Content and Funnel Launch Plan | client-account | · | Rye Valley, Megaphone, JOLT! | decided | 2026-09-22 |
| Emil Campaign: Election Day Polling Center Strategy | client-engagement | · | JOLT! | decided | 2026-09-22 |
| Notion Replaced by Client Portal for Editing and Approvals | Rye Valley | · | Rye Valley, Megaphone | decided | 2026-09-22 |
| Studio raised to $5,000/mo for both JOLT and Megaphone | Rye Valley | · | JOLT!, Megaphone | decided | 2026-09-22 |
| Jolt Equity and Compensation Structure Finalized | · | · | JOLT! | decided | 2026-09-21 |
| Pierce Freeman, Brentan Alexander, and Rafi (Fasset) Churn Confirmed | · | · | Megaphone | decided | 2026-09-21 |
| Ben Transition Plan: Departure from Recurring Roles, Clipwing Retention, Augment Handoff | Rye Valley | · | Rye Valley | decided | 2026-09-18 |
| Emil Barr Social Content Angle: AI Empowerment for College Students/New Grads | client-engagement | · | Rye Valley | decided | 2026-09-18 |
| Emil Barr: Three-Tier TikTok Content Strategy Approved | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-09-18 |
| Jolt <> Manse: 3-month engagement confirmed at $15K | · | · | JOLT! | decided | 2026-09-16 |
| Migrate Rye Valley payments and contracts from Stripe + PandaDoc to Agree.com | · | · | Rye Valley | decided | 2026-09-16 |
| Fasset: 2-a-day posting for final stretch before Oct 4 churn | client-account | Fasset | Megaphone | decided | 2026-09-15 |
| Mantis Contract: Jeff Evans Renewal + Potential 3x Expansion | · | · | Megaphone | decided | 2026-09-15 |
| Megaphone Product Reframe: 3-Month System Install | · | · | Megaphone | decided | 2026-09-15 |
| Viral Examples: 5-point repositioning driven by new ad + outreach funnels | Rye Valley | · | Hard Calls, Megaphone | decided | 2026-09-15 |
| Hard Calls: take beehiiv sponsorship deal, defer Substack push | Rye Valley | · | Rye Valley, Hard Calls | decided | 2026-09-14 |
| Michael's JOLT personal brand: volume strategy, agent-powered holdco angle | Rye Valley | · | JOLT!, Rye Valley | decided | 2026-09-14 |
| Viral Examples returns to twice-weekly cadence | Rye Valley | · | Hard Calls | decided | 2026-09-11 |
| Lore Two-Tier Pricing Structure | · | · | Lore, Rye Valley | decided | 2026-09-10 |
| Megaphone Studio: No Typefully Integration for Scheduling | product | · | Megaphone | decided | 2026-09-10 |
| Realworld SEO/GEO Content Strategy - Re-engagement | · | · | Lore, Rye Valley | decided | 2026-09-10 |
| JOLT! Operating Agreement: Final Structure Agreed | · | · | JOLT! | decided | 2026-09-09 |
| Lore cron outputs go to Lore Studio only, never Slack | Rye Valley | · | Lore | decided | 2026-09-09 |
| Resume Proactive Commenting for Jeffrey Evans (Mantis) | client-account | · | Megaphone | decided | 2026-09-08 |
| The Feed cut; JOLT ad creation process defined | · | · | Hard Calls, JOLT! | decided | 2026-09-07 |
| NeverBounce: Use Existing Credits Until Exhausted, Auto-Refill Off | Rye Valley | · | Rye Valley | decided | 2026-09-06 |
| Emil Sponsor Outreach: Pivot from Email to LinkedIn | client-account | · | Megaphone | decided | 2026-09-04 |
| Rename the newsletter to Anyhouck and reposition on leverage | Rye Valley | · | Hard Calls, Rye Valley, michael-houck | decided | 2026-09-04 |
| Will Hinman: X Content Strategy Pivot | · | · | Megaphone | decided | 2026-09-04 |
| Hold public revenue transparency until the trend turns up | Rye Valley | · | Rye Valley, michael-houck | decided | 2026-09-03 |
| Emil Billboard Campaign Shelved (California Billionaires Tax) | client-engagement | Emil Barr / Flashpass | Rye Valley | decided | 2026-09-02 |
| Megaphone Studio becomes the recurring expansion model after Deploy | Rye Valley | · | Megaphone | ruled | 2026-09-02 |
| Michael Houck is the brand. Hard Calls is the ethos. Hockey Stick is the brain. | Rye Valley | · | Hard Calls, Hockey Stick, michael-houck | decided | 2026-09-02 |
| JOLT TikTok Breakout Alert Cadence: Weekly | Rye Valley | · | JOLT! | decided | 2026-09-01 |
| Film TikTok OS Course MVP at Home (Not Studio) | Rye Valley | · | JOLT! | decided | 2026-09-01 |
| Megaphone Prompt Engagement Overhaul | · | · | Megaphone | decided | 2026-09-01 |
| Megaphone New Site: Case Study Strategy | Rye Valley | · | Megaphone | decided | 2026-09-01 |
| Global Rye Valley client portal launched | Rye Valley | · | Rye Valley, Megaphone, JOLT!, Lore | decided | 2026-08-28 |
| Ohio Billionaire Campaign Approved | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-27 |
| JOLT Track A Email Sequence Deployed to Production | Rye Valley | · | JOLT! | decided | 2026-08-25 |
| Adopt Agree.com as AR Platform (Contracts + Invoicing) | Rye Valley | · | Rye Valley, Megaphone, JOLT!, Lore | decided | 2026-08-24 |
| Content Interview Prompt Shift - Timely Over Evergreen | Rye Valley | · | Megaphone | decided | 2026-08-24 |
| Pursue Direct Geo Collaboration on Lore Studio (Equity-Based) | Rye Valley | · | Rye Valley, Lore | decided | 2026-08-24 |
| Jeffrey Evans - Move Weekly Updates to Email | Rye Valley | · | Megaphone | decided | 2026-08-24 |
| Lore Article Case Studies: Fresh Research Per Article, Not a Rotating Pool | Rye Valley | · | Lore, Hard Calls | decided | 2026-08-24 |
| JOLT needs its own Lemlist account (Tatem as sender) | Rye Valley | · | JOLT! | decided | 2026-08-23 |
| Unresolved Megaphone Engagements: Reina Reviews via Studio Screen | Rye Valley | · | Megaphone | decided | 2026-08-22 |
| Fasset Brand Account Repost Strategy | client-account | Fasset | Megaphone | decided | 2026-08-21 |
| legacy scraper comparison reports discontinued | Rye Valley | · | Megaphone | decided | 2026-08-21 |
| No Mid-Range Influencer Sponsored Engagement Spend (Emil Barr) | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-21 |
| Akountify Cancelled, Apify Confirmed as Engagement-Scraper Replacement | Rye Valley | · | Rye Valley, Megaphone | decided | 2026-08-20 |
| Jeffrey Evans Rule Card Rebuilt from Interview Corpus | Rye Valley | · | Megaphone | decided | 2026-08-20 |
| Megaphone Trend Update CTA Wording Changed - Human in Loop Required | Rye Valley | · | Megaphone | decided | 2026-08-20 |
| Brett Goldstein (micro.so) Hard Calls Ad Confirmed - Plugin Approved, Sunday Issue | Rye Valley | · | Hard Calls | decided | 2026-08-19 |
| Emil Barr: Shift to Fox Recurring Slot + Trump Op-Ed Angle | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-19 |
| Megaphone Account Handoffs: Jeffrey Paused, Charlene Takes Maurice + Jon Sourcing | Rye Valley | · | Megaphone | decided | 2026-08-19 |
| LinkedIn Profile: Do NOT Default Clients to Follow Button | Rye Valley | · | Megaphone | decided | 2026-08-18 |
| Megaphone Full-Menu Pitch Strategy: Video-First, Reddit Secondary | Rye Valley | · | Megaphone | decided | 2026-08-18 |
| Casper Retired: All Proactive Engagements Now via Studio / Fable | Rye Valley | · | Megaphone | decided | 2026-08-17 |
| Dominic (Thought Leaders America) - Dropped From Megaphone Reporting | Rye Valley | · | Megaphone | decided | 2026-08-17 |
| Emil Barr WSJ Op-Ed Creator Campaign Authorized | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-17 |
| Jacob Offboarding: Clean Break, No Pre-Batching Payment | Rye Valley | · | Megaphone | decided | 2026-08-17 |
| Jolt Site - Two Content Display Decisions | Rye Valley | · | JOLT! | decided | 2026-08-17 |
| Posthog - One Project Per Application | Rye Valley | · | JOLT! | decided | 2026-08-17 |
| PostHog - Separate Project Per Application | Rye Valley | · | JOLT! | decided | 2026-08-17 |
| Lore Studio internal ops console built and live | Rye Valley | · | Lore | decided | 2026-08-16 |
| Viral Examples subject lines must be specific, pulled from example content | Rye Valley | · | Hard Calls | decided | 2026-08-15 |
| JOLT discovery calls renamed to "strategy calls"; pre-call research required | Rye Valley | · | JOLT! | decided | 2026-08-14 |
| Jolt lead magnet delivery via Resend, not beehiiv | Rye Valley | · | JOLT! | decided | 2026-08-14 |
| Obsidian lens on the company brain; private team site | Rye Valley | · | Rye Valley | decided | 2026-08-14 |
| Studio to add post scheduling; migrate off Typefully | Rye Valley | · | Megaphone | decided | 2026-08-13 |
| Adopt Moment-Based Quarterly Arc for Emil's Personal Brand | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-12 |
| Megaphone + Lore: Daily Blog + Embedded YouTube Content Strategy | Rye Valley | · | Lore | decided | 2026-08-12 |
| Roebling Content Strategy Pivot | client-account | Roebling | Megaphone | decided | 2026-08-11 |
| Ben G Content Strategy Reset | Rye Valley | · | Rye Valley | decided | 2026-08-10 |
| Blake Stewart to run recurring client interview calls | Rye Valley | · | Megaphone | decided | 2026-08-10 |
| TikTok positioning: broad-first with founder-yield gate (revises staged-TAM sequencing) | Rye Valley | · | Rye Valley | decided | 2026-08-10 |
| Company Brain: service name and founding-cohort pricing | Rye Valley | · | Rye Valley | decided | 2026-08-09 |
| Company brain service: three-tier offer under Hard Calls | Rye Valley | · | Hard Calls | decided | 2026-08-08 |
| Emil Barr brand strategy pivots to earned credibility + decentralized amplification | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-08 |
| Hard Calls joins the Lore content engine (GEO/SEO program) | Rye Valley | · | Hard Calls | decided | 2026-08-08 |
| Hockey Stick folded into Hard Calls as the implementation tier | Rye Valley | · | Hard Calls, Hockey Stick | superseded | 2026-08-08 |
| In-house link engine, technical SEO in-house, Lore offer superiority revamp | Rye Valley | · | Lore | decided | 2026-08-08 |
| Lore pricing model (Foundation + Engine + Video upsell) | Rye Valley | · | Lore | decided | 2026-08-08 |
| Megaphone system definition and offer canon | Rye Valley | · | Megaphone | decided | 2026-08-08 |
| Client call cadence (Megaphone) | Rye Valley | · | Megaphone | decided | 2026-08-07 |
| Megaphone: Acquisition Offer Declined - August 2026 | Rye Valley | · | Megaphone | decided | 2026-08-07 |
| AWS + Accountify to Apify Migration Evaluation | Rye Valley | · | Rye Valley | decided | 2026-08-06 |
| JOLT! - Ben G Client Retention Strategy | Rye Valley | · | JOLT! | decided | 2026-08-06 |
| Jolt System Definition, Deploy Funnel, and Studio Price | Rye Valley | · | JOLT! | decided | 2026-08-06 |
| Project Omega Content Strategy - Pre-Series A | client-account | Project Omega | Megaphone | decided | 2026-08-06 |
| Public Channels Preferred: Hermes Brain Capture Policy | Rye Valley | · | Rye Valley | decided | 2026-08-06 |
| Decision ledger: Read.ai backfill (Aug 2024 - May 2026) | Rye Valley | · | Rye Valley | decided | 2026-08-06 |
| Emil Brand Pivot: Government Transparency | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-08-05 |
| Hard Calls Pro and Hockey Stick launch schedule confirmed; ad-free windows set | Rye Valley | · | Hard Calls | superseded | 2026-08-05 |
| Jolt Offer Model: Implementation Fee Plus Retainer | Rye Valley | · | JOLT! | superseded | 2026-08-05 |
| HC-94 Newsletter Page Design - LP Version at /newsletter | Rye Valley | · | Hard Calls | decided | 2026-08-04 |
| Michael Houck personal-brand positioning: Hard Calls supersedes June positioning doc | Rye Valley | · | Hard Calls | decided | 2026-08-04 |
| strawberry.me Sponsorship Approved | Rye Valley | · | Hard Calls | decided | 2026-08-04 |
| DNS Migration: Squarespace to Cloudflare | Rye Valley | · | Rye Valley | decided | 2026-08-03 |
| Video-First Channel for Manse D2C Launch | client-account | Manse | Lore | decided | 2026-08-03 |
| Blake Emal Announced as Content Lead to Remaining Megaphone Clients | Rye Valley | · | Megaphone | decided | 2026-07-31 |
| Live Google OAuth credential leaked in clawdy-architecture, needs rotation | Rye Valley | · | Rye Valley | decided | 2026-07-31 |
| Jolt agent client-context architecture: convergence plan to rule-card layers | Rye Valley | · | JOLT! | decided | 2026-07-31 |
| Newsletter platform split: one issue per week per platform | Rye Valley | · | Rye Valley | decided | 2026-07-31 |
| Casper - Hermes Rebuild and Rollout Plan | Rye Valley | · | Megaphone | decided | 2026-07-30 |
| Discovery Call Prospect Scan: Auto-Research Before Every Call | Rye Valley | · | Megaphone | decided | 2026-07-30 |
| Git identity incident: Mini global config leaked into Ben's personal repo | Rye Valley | · | Rye Valley | decided | 2026-07-30 |
| Transfer jolt-architecture to the RyeValley org | Rye Valley | · | JOLT! | decided | 2026-07-30 |
| Megaphone Acquisition - Decision Not to Proceed | Rye Valley | · | Megaphone | decided | 2026-07-30 |
| PR-based version control applies to all engineering work, not just JOLT | Rye Valley | · | JOLT! | decided | 2026-07-30 |
| Team Restructuring - Blake Leads All Client Accounts | Rye Valley | · | Megaphone | decided | 2026-07-30 |
| Weekly agent systems manager adopted | Rye Valley | · | Rye Valley | decided | 2026-07-29 |
| Civic Chain as Middle East Outreach Vehicle (not Flash Pass) | client-engagement | Emil Barr / Flashpass | flashpass | decided | 2026-07-29 |
| Company brain established as markdown vault on the Mini | Rye Valley | · | Rye Valley | decided | 2026-07-29 |
| Cross-portfolio editorial link exchange (credits system) | Rye Valley | · | Rye Valley | decided | 2026-07-29 |
| Weekly leverage scoreboard adopted | Rye Valley | · | Rye Valley | decided | 2026-07-29 |
| Lore builds an in-house content engine, replacing the white-label provider | Rye Valley | · | Lore | decided | 2026-07-29 |
| Lore: linkable-asset process defined; technical auditing capability added | Rye Valley | · | Lore | decided | 2026-07-29 |
| Megaphone gets its own dedicated Stripe account (August 2026) | Rye Valley | · | Megaphone | decided | 2026-07-29 |
| SparkLoop moves to per-brand accounts (away from shared Founding Journey account) | Rye Valley | · | Rye Valley | decided | 2026-07-29 |
| VSL and funnel launch - Megaphone/agency | Rye Valley | · | Megaphone | decided | 2026-07-28 |
| Julius Bachmann funnel strategy - agreed approach | client-account | Julius Bachmann | Hard Calls | decided | 2026-07-27 |
| Megaphone Funnel: Shift to Weekly Viral Template Drops as Ad Hook | Rye Valley | · | Megaphone | decided | 2026-07-24 |
| Hard Calls: AI Clone Expert Network as the Core Product | Rye Valley | · | Hard Calls | decided | 2026-07-22 |
| Megaphone: Hold (Don't Sell to ZKW) - Wait for SBA Eligibility | Rye Valley | · | Megaphone | decided | 2026-07-22 |
| Cape Wind-Down: Two-Track Acquisition/Shutdown Strategy | client-engagement | Cape | JOLT!, Megaphone | decided | 2026-07-17 |
| JOLT! Agents: Include Eddie Editor Agent in V1 Build | Rye Valley | · | JOLT! | decided | 2026-07-17 |
| Megaphone Acquisition: ZKW Process and August 1st Transition Plan | Rye Valley | · | Megaphone | decided | 2026-07-16 |
| Roebling Content Strategy: Impressions-First, Thought Leadership | client-account | Roebling | Megaphone | decided | 2026-07-09 |
| Run the new verticals with equity partners and agents, not headcount | Rye Valley | · | Rye Valley, JOLT!, Lore | decided | 2026-05-13 |
| Start JOLT, a short-form video agency for founders | Rye Valley | · | JOLT! | decided | 2026-05-13 |
| Lore becomes its own brand (domain, LLC, landing page) | Rye Valley | · | Lore | decided | 2026-05-07 |
| Build the AI content agents in house rather than white-label an AI agency; target $200/mo self-serve | Rye Valley | · | Megaphone, Rye Valley | decided | 2026-04-16 |
| Founding Journey is the front door to a portfolio of services; each vertical gets a lead magnet, front-end offer, back-end service | Rye Valley | · | Rye Valley, Hard Calls, Megaphone, Lore | decided | 2025-11-04 |
| Add a GEO/SEO service via a white-labeled partner (2x markup); origin of Lore | Rye Valley | · | Megaphone, Lore | decided | 2025-09-09 |
| YouTube founder interviews are the 2025 launch; reinvest in the newsletter toward a fund | Rye Valley | · | Hard Calls, Rye Valley | decided | 2025-07-29 |
| Move to Charleston (three-month pilot, then home base) | Rye Valley | · | Rye Valley | decided | 2025-07-07 |
| Combine Megaphone and Megaphone Studio into one brand and site | Rye Valley | · | Megaphone | decided | 2025-05-22 |
| The AI writing test decides whether Megaphone Studio goes up for sale (later reversed) | Rye Valley | · | Megaphone, Rye Valley | reversed | 2025-05-13 |
| Reprice Megaphone Studio: $4k default, $6k and team tiers | Rye Valley | · | Megaphone | decided | 2025-05-13 |
| Plan for the AI-inbox threat: don't bet the company on the newsletter | Rye Valley | · | Rye Valley, Hard Calls, Megaphone | decided | 2025-03-07 |
| Discontinue the podcast; weekly long-form YouTube instead | Rye Valley | · | Hard Calls, Rye Valley | decided | 2025-01-06 |
| Megaphone 2025 growth channel prioritization and repositioning | Rye Valley | · | Megaphone | decided | 2025-01-06 |
| Megaphone pricing: account-level pricing, minimum subscription as deposit | Rye Valley | · | Megaphone | decided | 2024-11-26 |
| Start a newsletter growth service arm (later wound down) | Rye Valley | · | Rye Valley, Hard Calls | reversed | 2024-11-12 |
| Run Megaphone flat; Founding Journey sponsorships are the company's profit | Rye Valley | · | Rye Valley, Megaphone, Hard Calls | decided | 2024-10-11 |
