- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Add GEO/SEO blog content as a Megaphone service delivered by a white-labeled partner team (a friend’s company), marked up 2x. Started the week before 2025-09-09. Soft-launched publicly via a newsletter issue (“SEO is dead, GEO is the white space”) that generated inbound calls.
Context
Existing content clients were asking for blog content for AI-search visibility. Michael wanted the offer live fast as part of the growth story ahead of a possible Megaphone sale in Q1 2026, and deliberately kept the FJ perks product separate from Megaphone to avoid entanglements.
Consequences
- GEO agency counted as “spun up” by 2025-11-24; “head of GEO” referenced.
- Became its own brand, Lore, in May 2026 (see 2026-05-07).