- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Year one launched Founding Journey, year two Megaphone, year three Megaphone Studio. For 2025 the “launch” is the YouTube founder-interview series (weekly), plus retreats and dinners as an in-person network. Reinvest in Founding Journey and use it as the springboard to a fund in the first half of 2026. A new agency in H2 2025 stays TBD.
Context
Ghostwriting agency revenue was volatile (“the up and down kills me”). Michael wanted Rye Valley doing multiple millions in 2026 across fund, social, new agency, or software. Launch House history informed the in-person thesis.
Consequences
- Sept 2025: batch-record interviews by city; sponsor-funded interviews priced low to get 12 out by year-end, with $10k+ targeted for Q1 2026 if it worked.
- Fund raise timing later stated as “might raise in Q1” (2025-11-24).