Agency entity. Kick entityId 12765; a separate “Megaphone Studio” entity also exists in Kick (entityId 12766).
- Creator payouts run through Rye Valley’s Stripe Connect.
- Revenue still partially flows through Rye Valley’s accounts (migration in progress).
Newsletters
- Viral Examples (viralexamples.co) belongs to Megaphone. beehiiv pub pub_7de865d1-84a8-4b40-8dee-f3edd0da6a7f. Baseline 2026-07-29: 5,383 subs, 47.71% avg open.
Domains (updated 2026-09-12)
- megaphonestudio.com: go-forward site for the combined business/agency. WENT LIVE 2026-09-12 (standalone site, no longer Notion). SparkLoop email capture redirects pending (Michael completing next day). Analytics setup pending.
- megaphone.network: LEGACY engagement platform site; still some revenue, not actively developed (PostHog+GA already installed)
Offer canon (2026-08-08)
Full system definition and offer ladder: Megaphone: System Definition and Offer Canon (v1.0 FINAL, 2026-08-08) (decision: ../decisions/2026-08-08-megaphone-system-definition.md). Headlines: “Be the name in the room.” / “JOLT builds reach. Megaphone builds pull.” Ladder: VE free -> Founder Authority OS $197 -> Deploy $15,000 (90-day install, embedded Forward Deployed Strategist) -> Studio from $5,000/mo -> Launch Campaigns from $2,500 application-only. Add-ons: The Masthead, Team Amplification, Proof Desk. Creator network is an ingredient (discretion rules apply, no public mechanics). Fund Partner Program seeded with Draper and Mantis.
Live views: Megaphone
Decisions
Recent meetings
| Date | Name | Attendees |
|---|---|---|
| 2026-10-14 | Houck & Ben (Ben Gusberg, Cape) | Michael Houck, Ben Gusberg |
| 2026-10-14 | [Weekly] JOLT! Sync | Michael Houck, Blake Stewart, Tatem Lindner |
| 2026-10-14 | Staff (Project Omega) content interview | Blake Stewart, Stafford Sheehan |
| 2026-10-13 | [Monthly] Houck x Steve (Mantis) | Michael Houck, Steve O'Brien |
| 2026-10-12 | Michael / Ben Ornstein 1:1 - Oct 12, 2026 | Michael Houck, Ben Ornstein |
| 2026-10-12 | [Weekly] Megaphone Sync - Oct 12, 2026 | Michael Houck, Blake Stewart, Blake Emal |
| 2026-10-08 | Content Sync x Michelle | Blake Stewart (Megaphone, note creator), Blake Emal (Megaphone), Michelle Kwok (Draper Associates, client), Tatem Lindner (JOLT!) |
| 2026-10-08 | Tatem Huddle - Oct 8, 2026 | Michael Houck, Tatem Lindner (system audio only, not a Granola user) |
| 2026-10-06 | Blake Stewart and Brandon Campbell | Blake Stewart, Brandon Campbell (Heavenly Health), Michael Houck (listed as participant; did not appear active in call) |
| 2026-10-06 | ZOOM: Biweekly Content Interviews - Jeffrey Evans x Blake | Michael Houck, Jeffrey Evans, Blake Stewart, Blake Emal |
| 2026-10-05 | Rye Valley x Pally: Kickoff | Blake Stewart, Tatem Lindner, Haz Hubble, Blake Emal |
| 2026-10-05 | [Weekly] Megaphone Sync | Michael Houck, Blake Stewart, Blake Emal |
| 2026-10-01 | Draper Socials Content Discussion | Michael Houck, Tim Draper, Michelle Kwok, Addie (Draper VC) |
| 2026-09-30 | Haz Hubble Sales Call - Pally Prospect (Blake's Capture) | Blake Stewart, Haz Hubble, Michael Houck |
| 2026-09-30 | Haz Hubble Sales Call - Pally Prospect | Michael Houck, Blake Stewart, Haz Hubble |
| 2026-09-30 | Slack Huddle w/ Blake re: Haz | Michael Houck, Blake Stewart |
| 2026-09-29 | Content Sync - Adam Gillman | Blake Stewart, Adam Gillman |
| 2026-09-25 | Megaphone x Will, Content Sync (2026-09-25) | Blake Stewart, Blake Emal, Will Hinman |
| 2026-09-24 | Adam G Strategy / Newsletter | Michael Houck, Ben Ornstein, Blake Emal |
| 2026-09-23 | Rye Valley x Mantis | Michael Houck, Blake Stewart, Blake Emal, Tatem, Jenali Mehta, Steve O'Brien |
| 2026-09-22 | Content Sync, Pierce Freeman | Blake Stewart, Pierce Freeman |
| 2026-09-22 | Rye Valley x Adam Gillman: Kickoff | Michael Houck, Adam Gillman, Blake Stewart, Blake Emal, Tatem, Ben Ornstein |
| 2026-09-21 | Danielle + Michael - Boost VC Socials Prospect Call | Michael Houck, Blake Stewart, Danielle Sosnick (Boost VC) |
| 2026-09-21 | [Weekly] Megaphone Sync | Michael Houck, Blake Stewart, Blake Emal |
| 2026-09-21 | Megaphone x Will, Content Sync | Blake Stewart, Will Hinman |
| 2026-09-21 | Nuon <> Megaphone | Blake Stewart, Jon Morehouse (Nuon) |
| 2026-09-17 | Content Sync x Michelle (Draper) | Blake Stewart, Blake Emal, Michelle Kwok |
| 2026-09-17 | Maurice Landers III and Ben Ornstein (Megaphone Platform Overview) | Ben Ornstein, Maurice Landers III |
| 2026-09-16 | Alice (Attio) and Ben Ornstein (Megaphone Sales Call) | Ben Ornstein, Alice (Attio) |
| 2026-09-16 | Emil Personal Brand Team Sync | Michael Houck, Grig Richters (XWECAN), Tatem |
Playbooks
| Name | Owner | Updated |
|---|---|---|
| Churn-to-cross-sell (pitching a departing client into a different service) | Michael Houck | 2026-10-01 |
| Client asset intake (B-roll and media capture) | · | 2026-07-30 |
| Client transition communication (account/staffing changes) | · | 2026-08-01 |
| Voice-mismatch and AI-sounding complaints are a leading churn indicator | Michael Houck | 2026-10-01 |
| Connected tools inventory | · | 2026-08-01 |
| Email consolidation runbook (Workspace -> single org + ImprovMX forwarding) | Michael Houck | 2026-08-03 |
| Engineering workflow | Michael Houck | 2026-07-30 |
| Funnel design: lead magnet must map to a monetizable back end | · | 2026-08-01 |
| Sales/discovery call prep (live since 2026-07-30) | · | 2026-07-30 |
| State of the Business: September 2026 | Michael Houck | 2026-10-01 |
| Working with the company brain | · | 2026-07-29 |
Clients
No data found.
People
9| BOBen Ornstein | Editorial Lead / review gate |
| BEBlake Emal | Content Lead, Megaphone (equity) |
| BSBlake Stewart | Client-Facing Lead (sales, partnerships, account management, agency support) |
| CCharlene | VA, client account replies and engagement |
| JSJacob Shipley | Content Writer |
| RBRafael Bruno | Engineering Lead |
| RBReina Beltran | Executive Assistant |
| SPSarah Parr | Writer |
| VVenus | VA, proactive engagement |
Decisions
View all 83| 2026-10-15 | Creator Campaign Dashboard: Hold Until a Campaign Comes In | decided |
| 2026-10-14 | Studio: allow LinkedIn and X as simultaneous channel selection for drafts | decided |
| 2026-10-14 | Bill Cape for November on Oct 31 (final Cape-paid cycle) | decided |
| 2026-10-13 | Studio: direct text editing approved, log edits for voice profile improvement | decided |
| 2026-10-13 | New clients default to Studio, not Notion | decided |
| 2026-10-12 | Megaphone Studio: Stability Period, Bug Fixes Only | decided |
Meetings
View all 385| 2026-10-14 | Staff (Project Omega) content interview |
| 2026-10-14 | [Weekly] JOLT! Sync |
| 2026-10-14 | Houck & Ben (Ben Gusberg, Cape) |
| 2026-10-13 | [Monthly] Houck x Steve (Mantis) |
| 2026-10-12 | [Weekly] Megaphone Sync - Oct 12, 2026 |
| 2026-10-12 | Michael / Ben Ornstein 1:1 - Oct 12, 2026 |