Date: 2026-09-15 Decider(s): Michael Houck, Blake Stewart Status: decided
Decision
Megaphone is shifting its positioning from “ongoing content agency” to a “3-month system install.” The framing change affects how the product is sold and delivered. First 60 days: content creation plus coaching, embedding the AM in the client’s company (requires Slack access and ideally Granola integration). Three outcomes at the 60-day mark: (1) go annual, (2) expand to other accounts/employees, or (3) self-serve handoff (last 30 days building a Notion reference and Hermes token access for the client).
Context
Discussed in Weekly Megaphone Sync 2026-09-15. Related to the new high-friction onboarding funnel (unique links per client, auto Slack channel creation) going live the following week. Meeting file: [Weekly] Megaphone Sync
Options Considered
- Continue positioning as ongoing agency (current state)
- Reframe as a defined 3-month engagement with clear exit outcomes - CHOSEN
Consequences
- Sales materials need to reflect the 3-month framing.
- Client onboarding now requires Slack access (internal channels) and optionally Granola integration.
- Viral Examples welcome sequence needs updating to remove Creator Network and ghostwriting references.
- Self-serve handoff track creates a new product tier (Notion + Hermes token).