Decision
VE undergoes a 5-point repositioning to align with the new Megaphone ad funnel and direct-outreach funnel now live. The creative agency framing and Creator Network references come out; the “Deploy” system (not agency) framing goes in.
The five changes:
- Remove Creator Network references and significantly reframe the agency language in issue templates. Megaphone is not an agency - it is a system that Rye Valley installs/manages or provides as self-serve. Blake Emal owns this. He confirmed he can do it.
- Update and simplify email automations. Current automations are duplicating work that Resend and Lemlist campaigns (branded as Megaphone, not VE) do better. Blake Emal owns this. Needs the full automation doc from Michael; Michael granted beehiiv access to VE for Blake.
- Send a re-engagement email to the cohort of subscribers who never took the new welcome survey at megaphonestudio.com/welcome. Offer them something. Get them to fill it out.
- Announce the re-launch: first email = “Deploy” (not an agency). Following week = OS launch email (not a course).
- Restart the Monday essays, which historically outperformed on open rates.
Context
Posted by Houck in Megaphone as a thread. Context: new JOLT ad funnel is live; direct outreach funnel (Lemlist) launching soon. VE’s current templates and automations describe the product incorrectly for where it is now. Related to the 3-month system-install reframe captured in Megaphone Product Reframe: 3-Month System Install.
Blake Emal confirmed on items 1 and 2. Michael confirmed he sent Blake a beehiiv invite for VE.
Slack permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1789481811295699
Owners and Status
- Items 1 and 2: Blake Emal (in progress, needs email automation doc from Michael)
- Items 3, 4, 5: Owner not yet assigned; Michael owns direction
Consequences
- VE templates and automations will no longer reference Creator Network or ghostwriting agency framing.
- Resend and Lemlist take over the conversion job previously attempted by VE automations.
- Monday essay cadence restarts (see also Viral Examples returns to twice-weekly cadence).
- Existing large unqualified subscriber cohort gets a targeted re-engagement pass.