scope: client-account - This is a Rye Valley delivery decision about how we run a client engagement. Manse/Miller Companies personnel are clients, not Rye Valley team.
- Date: 2026-09-16
- Decider(s): Michael Houck, Blake Stewart (Rye Valley / JOLT)
- Status: decided
Decision
JOLT will execute a 3-month, $15,000 all-in engagement with Manse (Rob Miller / Miller Companies). Scope: research, content prep, and production around Rob recording video; 1-3 posts/day; JOLT handles account optimization. Contract to be signed by Rob Miller early the week of September 22.
Context
Manse is a luxury Chicago real estate brand. Initial interest surfaced through Alice Hansen (Intrepidarc) and Luca Foglio (Miller Companies). Multiple exploratory calls preceded this; Sep 16 call was the final scope confirmation before contract.
Options Considered
- Rob’s personal account only: Cleaner execution, easier attribution. Preferred starting point.
- Manse brand account only: More brand-consistent but less personal/engaging for early trust-building.
- Two-pronged layering with DMG agents: Alice Hansen proposed enabling Don McKenna Group agents (local Chicagoland realtors with social followings) as a local amplification layer alongside Rob. Deferred to kickoff for full strategy discussion; not in initial scope but agreed as a likely add-on.
- UGC layer: Tabled for a future phase after trust and home base are established.
Consequences
- Michael sending contract, Stripe link, and recap email to Manse team.
- Kickoff call: Wednesday Sep 22/23, 3:30 PM Central, with Rob.
- Michael to pull DMG agent socials and send recommendations before end of week.
- Alice and Luca to gauge DMG agent interest in posting.
See meeting: Jolt <> Manse: Next Steps