Date: 2026-09-16 4:00 PM EDT Attendees: Michael Houck, Blake Stewart, Alice Hansen (Intrepidarc / Manse), Luca Foglio (Miller Companies / Manse), Tatem Note: Two Granola captures exist for this meeting (acb49b54 by Michael, 66871dc3 by Blake). Both IDs are in frontmatter.
Summary
Manse (luxury Chicago real estate) is moving forward with a 3-month, $15K JOLT engagement. Rob Miller (the principal/signatory) is out of town; contract signature expected early next week. Call focused on finalizing scope and discussing a two-pronged strategy layering Rob’s personal brand with the Don McKenna Group (DMG) agent network for local Chicagoland amplification.
Deal Status
- Confirmed: 3-month, $15K all-in engagement
- Scope: research, content prep, and production around Rob recording video; 1-3 posts/day; JOLT handles account optimization
- Contract and Stripe link to be sent by Michael after the call
- Kickoff call scheduled: Wednesday September 22nd (Michael’s capture) / September 23rd (Blake’s capture), 3:30 PM Central, 1 hour, with Rob
- Tatum to be added to existing Slack channel (no new channel needed)
Open Questions Discussed
Rob’s personal account vs. Manse brand account:
- Either approach works; decision to be made at kickoff
- Reposting strategy also to be decided at kickoff
DMG / Local Layer:
- Don McKenna Group is an investor/owner in Manse with a vested interest
- Alice proposed enabling Dawn (DMG) and/or her agents to post 1-3x/week
- Recommendation: two-pronged strategy: Rob = brand layer (awareness, trust), DMG agents = local layer (Chicagoland community, direct ROI)
- Dawn herself flagged as less reliable for ongoing content; better reserved for big moments
- Lauren Walls identified as the priority DMG agent to start with in Chicago
- Alice and Luca to engage DMG agents and gauge interest
UGC Layer:
- Tabled as a future add-on after trust and home base are established
- Budget preference: redirect from broad creator spend to local DMG layer for now
Decisions
- Jolt <> Manse engagement officially moving forward at 3-month / $15K. (See Jolt <> Manse: 3-month engagement confirmed at $15K)
Action Items
- Michael: Send contract, Stripe link, and recap email to Manse team (Rob needs to sign)
- Michael: Add Tatem to the existing Slack channel
- Michael: Pull DMG agent socials from the DMG website and send recommendations before end of week (start with Lauren Walls)
- Alice, Luca: Engage DMG agents, gauge interest in posting; loop findings into kickoff or schedule separate follow-up the week after
Notable Transcript Excerpts
Luca: “I think we’re pretty excited to kind of go forward with this… Rob’s out of town right now, so getting him to sign is going to be like an early next week activity.”
Alice: “We have this great relationship with Don McKenna Group… Dawn herself and a couple of her agents have large social media profiles… Why or why not would we also equip, enable with a program like yours for Dawn to post 1 to 3 times a week?”
On UGC: “UGC creators viewed as a next layer, not a day-one priority. Rationale: establish trust and a home base first before driving external traffic.”
(Full transcript: Granola acb49b54-3af1-46b8-a7ae-464350455ce4 [Michael] and 66871dc3-3c05-415e-b193-75cbaf3f6d8b [Blake])