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Michael Houck
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TitleModeOwnerEntity
Churn-to-cross-sell (pitching a departing client into a different service)humanMichael HouckMegaphoneJOLT!
Client asset intake (B-roll and media capture)humanClaimJOLT!LoreMegaphone
Client transition communication (account/staffing changes)humanClaimMegaphoneJOLT!Lore
Connected tools inventoryhumanClaimLoreMegaphoneJOLT!
Email consolidation runbook (Workspace -> single org + ImprovMX forwarding)humanMichael HouckRye ValleyJOLT!MegaphoneLore
Engineering workflowhumanMichael HouckRye ValleyHard CallsMegaphoneJOLT!Lore
Funnel design: lead magnet must map to a monetizable back endhumanClaimRye ValleyHard CallsMegaphoneJOLT!Lore
Leverage scoreboard (weekly)humanMichael HouckRye Valley
Publishing decisions to michaelhouck.co/decisionshumanMichaelRye Valleymichael-houck
Role classifiers (the five human buckets)humanMichael HouckRye Valley
Sales/discovery call prep (live since 2026-07-30)humanClaimJOLT!LoreMegaphone
State of the Business: September 2026humanMichael HouckRye ValleyHard CallsMegaphoneJOLT!Lore
Voice-mismatch and AI-sounding complaints are a leading churn indicatorhumanMichael HouckMegaphone
Working with the company brainhumanClaimRye ValleyHard CallsMegaphoneJOLT!Lore
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