Date: 2026-09-17 Attendees: Ben Ornstein (Rye Valley/Megaphone), Maurice Landers III (DocTours)
Note: DocTours is currently marked churned. This is an outbound/BD call initiated by Ben, covering Megaphone platform as a potential new tool for Maurice’s company launch. DocTours’ Megaphone subscription is canceled but Maurice is exploring a fresh campaign for a new company launch.
Summary
Ben walked Maurice through the Megaphone platform and campaign offering. Maurice has a company launch targeting the first week of November (around Nov 1-2) and wants brand awareness via X and LinkedIn. He was unfamiliar with the concept of sponsored creator posts but warmed up by end. Ben recommended starting with the Starter tier ($49/mo) to get a feel for the platform before committing to a campaign.
Platform overview Ben gave:
- Pro tier: $89/mo/account, immediate broadcast to creators
- Starter tier: $49/mo/account, 1-hour delay
- No creator selection on the platform; algorithm matches by niche
- Creator pricing baseline: $10/comment per 100k followers; reposts/quote posts higher
- Campaign option for launches: creator-authored sponsored posts + engagement mix; budgets from ~$1,500 minimum (engagement-only) to $30-40k (unicorn-level)
- 30+ campaigns completed to date
- Non-circumvention agreement for campaigns; Ben acts as account manager
Decisions
None formally decided. Maurice indicated he will trial the Starter tier and then reconnect about a campaign closer to the November launch.
Action items
- Maurice: sign up for Megaphone Starter tier to trial the platform
- Maurice: reach out to Ben (or Houck) to kick off November campaign; aim to brief at least 1+ weeks before Nov 1-2 launch date
Notable excerpts
Maurice on post context:
“We have a launch video, our website’s coming out. Yeah, I don’t know, just kind of like… the company in general.”
Maurice after Ben explained campaign structure:
“I’ll probably try out the platform and then I’ll get back to you… [about] the campaign.”