Decision
The @Fasset brand account will repost 50-75% of Rafi Hossain’s personal content on X, starting immediately. This is the primary lever to grow Rafi’s follower count by seeding from Fasset’s existing engaged audience.
Context
Rafi’s account has low follower count and inconsistent posting history, making it hard for the X algorithm to build reach. Despite this, his engagement rate relative to account size and posting frequency is strong. The brand account has a larger following. Build-in-public series launches September 1 around Fasset’s intelligence lab.
Options Considered
- Continue current approach (wait for organic growth) - rejected, too slow
- Paid follower growth / engagement pods - not discussed
- Brand reposts as growth lever - chosen; already within Megaphone’s remit to coordinate
Consequences
- Blake Stewart to coordinate brand account reposts alongside regular content
- Megaphone to align brand reposts with build-in-public content starting September 1
- Longer-term: Rafi’s account will compound beyond brand account reach once critical mass reached
Related meeting: Megaphone x Fasset Check In