Date: 2026-08-21 9:30 AM EDT Granola: df365f94-b04a-4b36-9826-680dd824406d
Attendees
- Michael Houck (Rye Valley)
- Blake Stewart (Megaphone)
- Zarah Kassam (Fasset, Chief of Staff - day-to-day contact)
Summary
Zarah flagged slow momentum on Rafi’s X account. Michael and Blake walked through root causes (low follower count, inconsistent posting cadence) and presented a path forward. Key context: Fasset is announcing a Series C on Monday (just 3-4 months after Series B). Megaphone asked to stand down Monday and Wednesday to avoid conflicting with launch content. Blake Emal replacing former writer “David” on the account. Full posting autonomy granted by Zarah going forward - no pre-approval needed.
Decisions Made
- Brand account repost strategy: @Fasset brand account should repost 50-75% of Rafi’s posts to seed his audience from an engaged base. See decision file.
- Posting blackout: No Megaphone posts Monday 8/25 or Wednesday 8/27 (Series C launch + video follow-up).
- Build-in-public series: Launches September 1. Fasset launching an intelligence lab and multiple projects; X is the right platform given founder-audience fit post-raise.
- Posting autonomy: Zarah granted full autonomy - Blake no longer needs Zarah pre-approval. Time zone friction (Zarah sees messages at 9pm Friday) was blocking velocity.
- Voice positioning: Rafi positioned as ethos-led founder, not just Fasset brand account. Brand manifesto in progress; will anchor his content strategy. Goal: “Fasset reflects Rafi’s thinking,” not “Rafi is Fasset’s founder.”
- Tyler Denk (beehiiv) as model: Flagged as benchmark for founder-led brand building on X.
Action Items
| Owner | Action |
|---|---|
| Blake Stewart | Optimize Rafi’s X profile before Monday: fix bio handle (@Fasset is wrong), confirm headshot and banner updated |
| Michael Houck | Send Zarah the short-form video agency site and case studies |
| Zarah | Share brand manifesto with Megaphone once finalized (needed to anchor build-in-public series) |
Notable Excerpts
On account performance diagnosis:
“His engagement rate, especially on some of his comments, but also just in general, comparable to other founders who we see is actually strong relative to the size and frequency that he’s posting. So I think what that tells me is that people are interested in him. It’s just that we’re not putting enough out there consistently enough to teach the algorithm to push it to enough people.” - Michael
On brand repost strategy:
“The company account should be reposting, you know, at least 50 to 75% of those. And we can grow Rafi’s audience on a group of people who are already interested in Fasset. And then once we have that critical mass on his account, because the engagement will be good, that will compound.” - Michael
On Rafi’s positioning:
“He wants to stay away from just being Fasset’s founder… it’s more about his ethos and the way that he works… the tweets that come out ensure that a lot of what he’s talking about has been influencing what Fasset is doing, essentially, rather than Fasset-ifying Rafi.” - Zarah
On Emma (team member):
“Also, a big shout out to Emma. She’s amazing. She’s incredible.” - Zarah
Full transcript in Granola (id: df365f94-b04a-4b36-9826-680dd824406d) and ~/.hermes/profiles/ryevalley/clients/fasset/calls/2026-08-21-df365f94-b04a-4b36-9826-680dd824406d.md