Date: 2026-09-30 Decider(s): Michael Houck Status: decided
Decision
Proposal to Pally founder Haz Hubble scoped to Megaphone ($5K/mo) + Jolt ($6K/mo) as the initial package. Lore positioned as a future upsell once the relationship is established. Hockey Stick excluded entirely (not relevant to Pally’s business).
Context
Haz reached out about Megaphone. During the discovery call it became clear he already has an AEO/GEO agency handling Reddit for the company, so Lore is low priority and potentially duplicative. Hockey Stick is a product not suited to Pally’s model. Michael and Blake debriefed in a Slack huddle immediately after the call and aligned on scope before the proposal goes out (target: Oct 1).
See meeting: Haz Hubble Sales Call - Pally Prospect
Options Considered
- Full three-service pitch (Megaphone + Jolt + Lore): rejected because Haz already has an AEO agency for the company and expressed clear preference for personal brand focus
- Megaphone only: left on the table but Haz expressed enthusiasm for Jolt, making the two-service combo the natural fit
Consequences
- Proposal goes out Oct 1 covering Megaphone + Jolt with separate campaign/creator amplification pricing
- Lore included in the doc as background/reference for a future personal-brand-only package conversation
- If Pally signs, onboarding will need Megaphone and Jolt resources aligned (Blake Emal + Jolt team)
- Donna from Suits campaign (filming ~Oct 30, launch ~mid-November) is a near-term activation opportunity for creator network amplification