Date: 2026-09-16 Attendees: Ben Ornstein (Rye Valley, Chief of Staff, 2.5 yrs), Alice - Marketing Associate at Attio, based in London
Summary
Reconnect call with Attio (previously worked with Megaphone, paused, now evaluating ahead of an upcoming product launch). Alice had a combined amplification budget of $20k-$30k+ across creators and Megaphone.
Ben walked through the full Megaphone platform and campaign offering. Alice was particularly interested in the campaign approach for the launch. She noted Attio wants broad reach (tech/software/AI audiences) plus niche reach (sales leaders, tech founders, software decision-makers) with creators who have large followings for maximum amplification. Key questions she asked: how to avoid spammy/bot appearance (answered: 97% real named profiles, AI-comment curbing, strict vetting, 20k+ follower minimum), contract duration for non-circumvention clause (answered: not in perpetuity, limited period), and whether there’s a free trial (no; recommended Starter tier trial at $49).
Platform overview mirrored standard pitch. Ben highlighted campaigns: 25-30 completed, some unicorns at $30-40k spend, 1M+ impressions on some campaigns.
Decisions
None. Alice is evaluating with her team.
Action items
- Ben: send Attio case studies (confirm with Houck what data can be shared; no company names needed)
- Alice: discuss with her team whether to move forward with platform, campaign, or both
Notable excerpts
Alice on budget and scope:
“In total, combined with all of our other creators in the network, probably somewhere around $20K to $30K maybe, or a little bit more. We’re really flexible.”
Alice on ideal creator profile:
“It ranges from being very broadly interested, people being broadly interested in tech… to being more niche. For example, like sales leaders or tech founders… decision makers for software. We would love to have a range of those, but particularly focusing on reaching that warm… making sure that creators with big reach can help us amplify the post and the launch.”