- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Run a two-week test of AI-generated content in Michael’s voice using writer persona docs. If good enough: sell Megaphone Studio and build a new AI-native content business (which “naturally spawns” an AI workflow agency). If not: keep growing Studio, integrate AI to save hours. Michael: “I don’t want to be in a case where a year from now the business is doing more revenue and sells for the same amount because it’s worth less.”
Context
Studio at the time: ~26 active clients, referrals the largest channel. Broker options weighed: private broker (10%), acquire.com (3%), direct outreach. Target multiple 5x to 7x on a combined Megaphone + Studio package. Proceeds intended for a house down payment (kept low) and a fund to incubate more owned businesses and back select founders. Cash bonuses promised to team on a sale.
Consequences
- Growth push through Q2/Q3 2025 to “juice” numbers for sale; webinars and referral bonuses as channels.
- Combined Megaphone + Studio site (see 2025-05-22).
- REVERSED 2026-07-22: hold, don’t sell (Megaphone: Hold (Don't Sell to ZKW) - Wait for SBA Eligibility); the acquisition offer was declined 2026-08-07.