• Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)

Decision

Default Studio price moves from $3k to $4k/mo, bundled with Megaphone credits. Two higher tiers: ~$6k with explicit strategy calls (Blake or Michael), and a “team” tier with dedicated hires (strategist, writer, video). Tested on sales calls before the Notion page default changed.

Context

Competitors in the finance-founder niche start at $5k/mo. Pricing psychology: the anchor makes $3k feel cheap when offered as a fallback.

Consequences

  • New Studio branding (logo, charts) to match a higher-end position; design agency building the site.
  • Superseded for new sales by the 2026-08-08 Megaphone offer ladder (Deploy $15,000 / Studio $3,995/mo).