- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Two pricing changes: (1) account level pricing, shipping December 2024; (2) keep a required subscription (minimum roughly $50/mo) but treat it as deposited spend rather than a fee Megaphone keeps 100% of alongside a percentage of additional spend.
Context
Onboarding and payment bugs were hitting an estimated 50% or more of new users. The old model (keep all of a $49 subscription plus 20% of extra spend) was confusing and misaligned.
Consequences
- Engineering sprint reprioritized around onboarding and payment reliability.
- Newsletter-style paid ads for Viral Examples planned as a Megaphone acquisition channel (subscriber cost $1.50 to $2.50 target).