Decision
Launch a new VSL-led funnel for the agency (Megaphone). VSL script is finalized; Michael and Tatem record competing versions to compare engagement, then go live on site by end of week (Aug 1) or Monday Aug 3.
Context
Existing call volume needed a higher-quality, higher-conversion path. Research into ClickFunnels approaches and advice from Hunter Hammonds (ran Assembly, scaled multiple agencies) informed the direction. The current Calendly setup also has a no-contact no-show problem; iClose is under evaluation as a replacement to capture phone numbers upfront.
Options considered
- Continue existing funnel without VSL: rejected, too low-intent.
- Launch VSL without Tatem recording a version: rejected, testing both versions gives better data.
- Switch Calendly immediately: deferred - iClose needs evaluation first.
Consequences
- Tatem drops best client screenshots (first name + starting point) into the thread for ad assets.
- Ads team builds creatives from those assets.
- VSL page includes written case study blurbs.
- Michael investigates iClose to prevent future no-contact no-shows.
- Meeting file: Sidney Mathew no-show + VSL and funnel launch