- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Top channels: PLG (groups, referrals, scheduler), Viral Examples, and potentially Meta ads. Baby steps: affiliates (Tapfiliate), free SEO tools only if SEO shows traction. Opportunistic: podcast circuit. Not doing: cold email for Megaphone. Reposition Megaphone from “engagement network” to “creator partnership platform” with the campaigns product (newsletter ads, podcast ads, product testing) launching with the new site.
Context
2024 went “backwards”: foundational product work had to precede growth spend. Site rebuild was needed for technical SEO regardless.
Consequences
- New site with per-product and per-solution pages, late Jan / early Feb 2025.
- Better channel tracking, per-podcast landing pages.
- Content: podcast discontinued in favor of weekly long-form YouTube (separate decision, same meeting).