Decision
Michael and Tatem agreed to pursue Megaphone network creators (hundreds of X/LinkedIn creators with proven angles and revenue-generating businesses but minimal TikTok/IG presence) as Jolt clients. Tatem said “Bet. Let’s do it” and asked what she needs from Michael to execute.
Context
Slack thread in jolt (permalink: https://ryevalley.slack.com/archives/C0B2Z0ND6M9/p1790380175396229). Michael’s framing: Megaphone has hundreds of big creators on X and LinkedIn. Most lack meaningful TikTok/IG presence but have proven creator angles, formulas, and revenue businesses. They are technically founders, which fits Jolt’s ICP.
Consequences
- Tatem is the owner of outreach/execution once Michael defines what he needs from her.
- Next step: Michael to specify the ask for Tatem (list of targets, intro format, pitch deck, etc.).
- This opens a new acquisition channel for Jolt using the existing Megaphone relationship asset.