Decision
- The JOLT System is defined as eight modules in four layers, and the SAME module set backs both the $197 Founder TikTok OS and the $15,000 Deploy install (OS = self-serve playbook, Deploy = built/staffed/handed over, Studio = staffing continues). This closes the open action item from the 2026-08-05 meeting (“Michael to draft the Jolt implementation system: scope, deliverables, self-run handoff”).
- Module names finalized by Michael:
- AIM: Founder Brand Map; Voice Profile
- CONTENT: The 2-3-2 Slate; Hook & Script System
- OPERATIONS: The One-Block Week; The Trendspotting Desk
- REVENUE: The Comment-to-Call Pipeline; The Scoreboard
- JOLT! Studio price set at $3,995/mo [SUPERSEDED 2026-09-22: raised to $5,000/mo, see Studio raised to $5,000/mo for both JOLT and Megaphone] (optional continuation after Deploy, cancel anytime, never required). Supersedes the 2026-08-05 decision doc’s “~$2-3k/month" placeholder and the earlier $3,495 brief. Ashon and Tatem to be told so call language matches the VSL.
- Deploy carries a delivery guarantee (confirmed real by Michael): system live by week 3 and fully handed over by day 90, or JOLT keeps working at no charge until both are true. No views guarantees, ever.
- Publishing rule: Tatem’s calibrated trend thresholds (12.5k-uses audio signal etc.) never appear in free marketing assets. Public ceiling is “practitioner-calibrated thresholds, same-day response.” Same-day turnaround is real and citable.
Context
Built during the Deploy VSL project (Aug 6). The definition was assembled from JOLT’s own sources rather than invented: the Founder’s TikTok Playbook and Personal Brand Starter Kit PDFs, the internal shortform best-practices KB, Tatem’s call-insights doc (voice capture method, trend thresholds, native-scheduling rule), JOLT.md, and the live site. Full definition with per-module source citations: The JOLT! System - Definition v2.1 (Aug 6, 2026). Complete funnel package (VSL script v3, landing page, thank-you page, logistics video): ~/jolt-vsl-research/jolt-deploy-funnel-package.md on the MacBook.
Consequences
- Offer ladder now reads: Founder TikTok OS $197 one-time; JOLT! Deploy $15,000 one-time 90-day install; JOLT! Studio $3,995/mo optional.
- JOLT! business model section updated to the new ladder (old $4,995/mo Founder plan model superseded for new sales; existing retainer clients unaffected until told otherwise).
- VSL funnel is the approved lead-gen mechanism per the 2026-08-05 decision (targeted ads + qualification + newsletter case studies; cold email deprioritized).
- Open before launch: Emil/Riley surname and screenshot permissions; creator matching/swap policy wording (Tatem); strategy call length; Ashon/Tatem informed of $3,995.
Related: Jolt Offer Model: Implementation Fee Plus Retainer, Ashon Avent and Tatem Lindner, The JOLT! System - Definition v2.1 (Aug 6, 2026)