Decision
Deploy coordinated supporters to SF polling centers on Election Day (November 3rd) as the primary campaign activation for Emil Barr, replacing the billboard-led approach. Small groups (3-10 people per site) with consistent branding and messaging, positioned to be interviewed by local news covering existing election-day press attention. Emil’s connection revealed only after results come in (Phase 2). Funded via Civic Chain secondary ($250K target).
Context
The team weighed billboard-led approach vs. earned-media tactics. Billboards were flagged as expensive with low guaranteed ROI. The Election Day tactic capitalizes on press already at polling sites rather than trying to generate attention independently. Emil wants to oppose the SF billionaire tax without early name attachment.
Options Considered
- Billboard-led approach: Expensive, ROI uncertain, remains on the table as a supplement not the primary activation.
- Storefront in high foot-traffic area (Ferry Building): Still viable as a supplement.
- Engineered counter-protest: Provocative storefront draws organic opposition; counter-protesters in suits hand out branded cards and dissipate. Also still in play.
Consequences
- Michael runs point on Election Day ground operations; Emil and Tatem will be with Vivek.
- Tatem owns logistics: source participants, brief them, build out game plan if Emil approves.
- Grig owns PR angle.
- Civic Chain secondary ($250K) to be pushed this week as likely funding source.
- Meeting file: Emil Personal Brand Team Sync