- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Launch JOLT as a Rye Valley subsidiary: done-for-you founder personal branding via short-form video (TikTok, IG, YouTube), run by an equity-holding operating partner (35%, per JOLT!). Date is the earliest meeting reference; the build ramped through June 2026 (“not even launched yet” on 2026-06-10).
Context
Part of the 2026 multi-vertical push (2025-11-04, 2026-05-13). Agent team for TikTok/IG reels scoped first because it was best defined.
Consequences
- Offer model and system definition: Jolt Offer Model: Implementation Fee Plus Retainer, Jolt System Definition, Deploy Funnel, and Studio Price.
- Kick entityId 153565; site joltexclamationpoint.com.