- Backfilled: 2026-09-04 from meeting notes (Michael ruled 2026-09-04 that the public log carries the whole company history)
Decision
Five launches were queued for mid-2026 (AI voice clone, FJ Plus perks tier, JOLT, Lore, an AI workflow build). Each vertical is run by an operating partner (equity or profit share) plus shared, templated agent teams and copy-pasteable processes; Ben and Blake span all of them; at most one additional hire.
Context
Michael would be out for two weeks in mid-June and wanted launches queued before then. Stated outlook: meaningfully bigger by end of 2027 if the strategy holds.
Consequences
- JOLT (short-form video, equity partner), Lore (partner-run delivery), FJ Plus.
- Headcount stayed small: 1 FT + 8 contractors as of 2026-08-30 (Team).