Decision
Michael and Geo (currently at Unlimited) agreed to pursue a direct, equity-inclusive collaboration on Lore Studio, moving away from the Unlimited agency fulfillment model. Geo will serve as the SEO/GEO expert layer on top of the Hermes-powered Lore content system. Details of the arrangement TBD; the conversation remains private from Unlimited until a clearer structure is defined.
Context
Lore Studio (Hermes-powered SEO/content platform) is being built out with Jolt as pilot. The platform handles keyword clustering, brand-voice drafting, automated publishing with human review, HeyGen video clones, and backlink generation. The gap: Michael and Ben lack SEO/GEO expertise. Geo fills that gap and expressed strong personal enthusiasm for staying involved. Meeting file: Lore Next Steps (Michael + Geo).
Options considered
- Continue with Unlimited for full-service fulfillment alongside Lore Studio. Rejected: higher costs, less margin control, and Unlimited’s AI credit expenses made a direct arrangement more attractive to Geo personally.
- Build SEO/GEO expertise in-house without Geo. Not viable short term given speed of Lore rollout and the niche depth required.
Consequences
- Geo to be looped into Ben’s Lore article review workflow this week
- Geo will keep discussion private from Unlimited until structure is clearer
- Equity to be part of any formal arrangement (specifics TBD)
- Two-tier Lore service product being designed: AI-led with light human revision (lower tier) and full strategy sessions with Geo (higher tier)
- Jolt funnel (lead magnet, VSL survey, tiered offer) to be copy-pasted to Lore as quickly as possible
- Reddit contact intro and new Lore site to be shared with Geo once available