Decided by: Michael, 2026-10-12 (Hermes desktop session).
- JOLT! Deploy: $18,000 one-time (was $15,000).
- JOLT! Studio: $6,000/mo (was $5,000/mo, see Studio raised to $5,000/mo for both JOLT and Megaphone).
- Observed so far: buyers have been more open to the monthly retainer than the one-time payment. Both stay on offer; outbound may A/B test which one leads.
- Rule for copy: replace the old number where it appears; do not show both prices side by side.
Applied same day: jolt repo PR #341 (JOLT-303, draft to dev), 8 live Resend templates, lemlist “JOLT Track A - Deploy (high fit)” step, GDoc “JOLT Email Sequences”. Not changeable by copy edit: the Deploy VSL says the old price on camera; Stripe prices/payment links (read-only keys).