Decision
Go ahead with the $20K newsletter sponsorship proposal to strawberry.me. Blake to send the proposal.
Context
Strawberry.me approached Rye Valley about a newsletter sponsorship. There was a question of whether it overlapped too closely with existing offers in the portfolio. Michael reviewed and determined it was distinct enough to proceed.
Options Considered
- Decline / defer: Would avoid any perceived overlap with existing offer positioning.
- Approve $20K proposal: Michael’s view: “I see it as slightly different than what our offer will be.” Approved.
Consequences
- Blake sends the $20K newsletter sponsorship proposal to strawberry.me.
- Monitor for any positioning conflicts as the offer develops.