Decision
Stop diagnosing why Ben G rejects content. Deliver the format he previously responded to (strong hooks, consistent structure) and repeat it. Michael takes temporary ownership of drafting via Hermes while Blake focuses on hook quality and delivery.
Context
Blake had tried multiple approaches (polarizing hooks, softer hooks, varied formats) over several weeks with no clear client direction. Ben’s feedback was vague and filtered through a partially understood LinkedIn content framework. Company-side chaos and shifting goalposts compounded the problem. The engagement risk was escalating.
Meeting reference: Huddle: Blake E on Ben G
Options Considered
- Continue iterating on different approaches: rejected because Ben cannot articulate what he wants, so iteration without a stable target is wasteful.
- Escalate or drop the client: not discussed as an immediate option; temporary structure change chosen first.
- Move all delivery to Michael permanently: rejected as unsustainable; framed as a short-term confidence bridge only.
Consequences
- Blake focuses on hook rework and on-time delivery (Fridays).
- Michael drafts new batches via Hermes each week through this stabilization period.
- If Ben still rejects after two clean cycles under this structure, the engagement should be reconsidered.
- Megaphone Studio bug for Ben’s tab (broken clicks, wrong model shown) needs a fix; Blake sending a Loom this week.