Date: Aug 10, 2026, 10:41 AM EDT Attendees: Michael Houck, Blake E Source: Granola (transcript unavailable on current plan)
Summary
Quick sync on the Ben G client situation: Blake has been running into repeated rejections with no clear direction from the client. Michael diagnosed the issue (client filtered through a half-learned LinkedIn framework and can’t articulate what he wants). Agreement on a short-term delivery strategy to stabilize the engagement. Also surfaced a Megaphone Studio bug in Ben’s tab.
Decisions
- Stop trying to diagnose Ben further: deliver the format he previously responded to (strong hooks, consistent structure) and repeat it.
- Moving content delivery to Michael is a temporary fix only, not a structural solution.
- Use the Hermes-generated posts from this morning as the base for the current batch; Blake to rework hooks and send to Ben.
- Next week’s batch: Michael drafts via Hermes by Wed/Thu, Blake does light tweaks, delivers to Ben on Friday.
See decision page: Ben G Content Strategy Reset
Action Items
| Owner | Action | Due |
|---|---|---|
| Blake | Read Michael’s Google doc (diagnosis + examples) and rework hooks on current batch | Today (Aug 10) |
| Blake | Send updated batch to Ben | Aug 11 |
| Michael | Draft next week’s batch via Hermes | Aug 13-14 |
| Blake | Send Loom of Gusberg Studio tab bug to channel (include Claude Sonnet model issue) | ASAP |
| Michael | Review Loom and reply | After Blake sends |
Notable Excerpts
(Full word for word transcript is available in Granola; open the meeting via the granola_id above. Paid team plan since 2026-08-13.)
Key diagnostic framing from Michael’s notes:
- Ben took a LinkedIn course early on and filters everything through a half-understood structure.
- He cannot articulate what he wants within or outside that format.
- Company is in chaos with constantly shifting goalposts.
- Tatem sees the same pattern on TikTok side, but lower pressure there since the account is performing.