Decision
JOLT keeps the 90-day framing as a test. Every client gets a day-60 check-in to gauge satisfaction and roll to a retainer. If a client wants to leave, offer a downsell (strategy-only advisory calls, or tools-only JOLT Studio access with no strategic guidance, both at lower monthly cost) instead of letting them walk. New service tiers are not being designed now: the priority is working existing lead lists, getting Michael and Tatem posting, and selling the current offer.
Context
Tatem flagged that Rob told Emil the engagement is “90 days and done,” and asked what clients actually walk away with. The 90-day / one-time-payment framing was put out to test whether it beats a subscription from day one; no client had engaged with it until now. Source: [Weekly] JOLT! Sync.
Options considered
- Define the walk-away package and new tiers now (including the edits-only tier Tatem suggested a month or two ago): deferred, lower leverage than selling the existing offer.
- Let exiting clients leave with no downsell: rejected in favor of the two lower-cost tiers.
Consequences
- Michael talks with Rob near the 60-day mark.
- Downsell tier pricing is unset; decide the first time a client actually exits.
- Contract stays a rolling 30-day cancellation; keep delivering contracted volume (e.g. Josh) so Rye Valley is never in breach.