Decision
Each Rye Valley brand will have its own SparkLoop account. The previous approach of using the Founding Journey SparkLoop account as a shared instance for multiple brands is ending.
Context
Michael flagged this to the eng team (#eng) on 2026-07-29. No specific timeline was given but the intent is to move away from the consolidated setup.
Options considered
- Shared SparkLoop under Founding Journey: rejected; per-brand accounts keep subscriber lists, referral programs, and analytics cleanly separated per entity.
Consequences
- Each brand (Hard Calls, Megaphone, JOLT!, Lore, Hockey Stick) will need its own SparkLoop account created and integrated.
- Eng to handle the migration/setup; existing referral data may need porting.