Decision
Re-engage Realworld for SEO/GEO work via the Lore/Law Builders arm. Immediate priority: reconnect Drop-in Blog to main realworld.co domain and reindex all 404’d blog URLs (885 keywords, ~148k monthly search volume at risk). New content strategy uses evergreen topic clusters per life kit, not themed weekly cadence. Pregnancy kit prioritized first due to natural funnel into new baby kit and volume potential. Blog lives on main domain; CTAs point to subdomains.
Context
Realworld and Rye Valley had worked together previously (Megaphone era; now listed past in clients.yaml). Realworld completely rearchitected: from a single product to Life Dash + 21-22 Life Kits + Rewards network + Sunday Reset. Nearly 300 tools across kits create significant content opportunity. Previous blog content was on a Drop-in Blog connector that disconnected when Realworld migrated from WordPress to Lovable, leaving 885 keyword URLs returning 404s.
Options considered
- Theme content week-by-week per kit: rejected. Creates artificial constraint; better to chase best volume+difficulty opportunities simultaneously across all kits.
- Attach blog to life kit subdomains: rejected. Google treats subdomains as separate sites; domain authority doesn’t transfer. Main domain blog with subdomain CTAs is correct.
- Wait for per-kit conversion data before prioritizing: impractical. Proceed with early signals (marriage, pregnancy, home buying most popular) and adjust as data comes in.
Consequences
- Geo reconnects Drop-in Blog immediately; reindexes all 404’d URLs; some rankings will recover directly, others rebuild incrementally.
- Monthly press release planned to rebuild backlink profile; Geo drafts, Realworld approves.
- Schema markup audit on Lovable pages added to scope.
- Partner mentions in blog: no pre-approval needed unless controversial; avoid pairing competing partners.
- Backlinks US-only for now; international traffic monitored but not targeted.
- Megaphone/Lore GEO arm rebranding to Law Builders; Realworld needs to update Search Console and GA access.
- Michael to present campus tour and TikTok/Instagram video proposals as expansion options.
Related meeting: Realworld GEO Kick-off