Date: 2026-09-08, 10:34 AM EDT Attendees: Michael Houck, Tatem (internal)
Summary
Quick internal debrief between Michael and Tatem immediately after the JK <> JOLT! intro call. High confidence Josh is a strong fit and likely to convert. Call was well received; Tatem’s pharmacy tech background landed as a credibility moment and differentiated the pitch.
Content Direction Aligned
Three reference points to research and triangulate for Josh Kaplan’s content:
- Brian Johnson — aspirational benchmark, but DIY-accessible framing (“something you can actually do yourself”)
- Online vitamin/supplement companies with personalized health intake (tired, low energy angle)
- Blue zones educators — longevity content with community angle
Athlete case studies as a longer-term thread (Jason Day visits the same functional medicine doctor as Tatem’s race car driver client; “Yana sent it to Kumbo” style angle — celebrity does longevity, here’s how you can too).
Josh Kaplan Background Notes
- Left Ghost (his most recent company) because it had matured; likely an early-stage operator.
- Investors approached him to fund a new idea; he’s “that guy” now.
- Connected to Michael via Josh’s conversation with Jacob (Michael’s old cofounder, not the Rye Valley Jacob). Unclear if Josh and Jacob are moving forward together on the new venture.
Mance Call (Discussed — Later Same Day)
Referred by Rob Miller via Emil. Building an app to predict home repair needs; originally B2B, reconsidering consumer, reallocating marketing budget.
- Luca: co-founder, was Rob’s student, Rob adopted the idea and they built together
- Alice: CMO, corporate background with some startup experience, not combative
- Rob: RSVPd; budget decision-maker, known to be frugal despite wealth
- Budget concern noted but they know the price and have confirmed reallocation
Decisions
- No formal decisions; this was a debrief and planning session.
Action Items
- Tatem: research and send Michael concrete content ideas for Josh this afternoon
- Tatem: send over Heejin materials today (Michael will replicate the Megaphone/Blake framework from the weekend)
- Michael: send kickoff call times, Stripe link, and content ideas to Josh
Full transcript in Granola (id: 483c8a2c-0ee7-49c2-912b-303f607bf579).