Note: Two Granola captures exist for this meeting (02261400 by Michael, 31a5dd6b by Blake Stewart). Both IDs are in frontmatter.
Date: 2026-09-23, 4:30 PM EDT Attendees: Michael Houck (host), Tatem (JOLT video lead), Blake Stewart (AM), Rob Miller (Manse founder, miller-companies.com), Alice Hansen (Intrepidarc, Manse ops), Luca Foglio (Miller Companies) Granola: https://notes.granola.ai/d/02261400-4618-4726-9718-66d3247b77c5
Note: Manse (Rob Miller / Alice Hansen / Luca Foglio) is a Lore client via Miller Companies. Blake’s presence does NOT trigger the MEGA-1645 Studio pipeline — Lore clients are explicitly out of scope.
Summary
First formal kickoff for the JOLT contract with Manse. Discussion centered on TikTok strategy for Rob’s personal account and the broader DMG (Don McKenna Group) influencer opportunity. Tatem leads day-to-day content; Michael will intro Blake (Megaphone) separately for LinkedIn.
Key strategy direction: focus on Rob’s personal TikTok (7,307 followers) rather than the Manse brand account. Save rate is the primary growth signal. Content structured as a three-tier funnel (broad reach / problem-aware / Manse-specific). Instagram and YouTube Shorts via cross-post; LinkedIn handed off to Megaphone team. DMG influencer layer (Dawn McKenna and team) is on hold until Rob establishes results.
Decisions
- Primary platform: Rob’s personal TikTok, not the Manse brand account. Already past the minimum credibility threshold; push to 10K where exponential growth typically kicks in. (scope: client-engagement)
- Save rate as the north-star metric, not follower count. Saves predict future growth; 3 saves = 1 follow correlation. (scope: client-engagement)
- DMG influencer layer on hold. Dawn McKenna wants to see Rob’s results first. Sequence when ready: Rob -> Kaylin -> others -> Dawn. (scope: client-engagement)
- LinkedIn handed off to Megaphone team. TikTok scripts repurposed as text-forward posts; Michael to intro Blake and send LinkedIn strategy outline. (scope: client-account)
Action Items
- Michael: Send LinkedIn strategy outline and introduce Blake (Megaphone) to Manse team
- Michael: Send funnel benchmarks and landing page A/B test guidance (lead magnet vs. direct homepage)
- Rob: Complete the JOLT onboarding flow (voice notes preferred)
- Luca: Connect Slack, Notion, and Google integrations in the onboarding portal
- Alice: Send ICP definition and Mance messaging docs to Tatem
- Rob: Record the DMG panel appearance next week (DJI mic or pocket recorder); clips for social, transcript for voice/tone reference
- Tatem: Send strategy summary to Slack for team review after call
Notable Transcript Excerpts
“Already past the minimum credibility threshold, faster to grow from 7K than from zero… target: push hard to 10K, where exponential growth typically kicks in.”
“Save rate is the primary signal, not follower count. Saves indicate high-value content; 3 saves from one user typically converts to a follow.”
“Dawn McKenna is protective of her personal brand; wants to see Rob’s results first. Suggested sequence: Rob performs, then Kaylin (active Mance user, most willing), then others, then Dawn.”
“Jeffrey’s renewal due ~October 22nd” [Steve O’Brien on the Mantis side — NOTE: this line appeared in the Mantis meeting, not this one. Granola contamination check: no, Mantis was a separate meeting.]
(Full transcript available in Granola: https://notes.granola.ai/d/02261400-4618-4726-9718-66d3247b77c5)