- Brand: JOLT!
Summary
Quick debrief on a complaint from Ben G (JOLT!‘s only current client). Ben submitted a girlfriend safari video for a viral-style post, it was posted, and he then raised a consent concern after the fact. He also complained a separate video “felt sped up” (it did not). Read: girlfriend got upset, Ben is taking it out on Tatem. Ben’s company is also winding down, adding background stress. Risk is real but manageable given the growth JOLT! has driven (0 to 11k+ followers, a16z partner repost). Discussed JOLT! funnel and VSL timeline as the path forward.
Decisions
- Michael will do a low-key temp check with Ben on the Aug 14 call (Ben is on vacation until then). No escalation unless Ben escalates first.
- Tatem to flag any further weird incidents before the call.
- If Ben escalates early, Michael will talk him down directly: “We built you a 12,000-person audience. We want to get you to 100K.”
- VSL recording scheduled for Aug 7; funnel completion targeting ASAP with Raphael.
See decision file: JOLT! - Ben G Client Retention Strategy
Action Items
| Owner | Task | Due |
|---|---|---|
| Michael | Casual temp check with Ben on Aug 14 call | Aug 14 |
| Tatem | Send sales call transcripts or FAQ list (common objections + answers from TikTok prospect calls) | Before/after Aug 7 call |
| Michael | Finalize funnel with Raphael; record VSL | Aug 7 |
| Michael | Record content for $197 front-end offer (“buy the system without implementation”) | Aug 7 |
Notable Context
- Ben G is JOLT!‘s only client right now - budget risk is real given his company situation.
- Growth story is strong: 0 to 11,000+ followers in a short period, a16z partner repost.
- HeyGen content from Tatem: not urgent, next week is fine - funnel is the real blocker.
- Tatem to compile FAQ from past sales call recordings/transcripts; Michael will feed into agent.
Full notes available in Granola (meeting id: d9a70547-0f6f-43b3-8086-bd8bc3510f2e). Transcripts not available on current plan.