Date: 2026-10-07, 1:30 PM EDT Attendees: Blake Stewart, Braden (Tatem) Source: Granola
Summary
First structured JOLT team sync. Braden ran through client status across all active accounts, then Blake and Braden aligned on October growth targets (3-5 new clients), outreach channels, and onboarding process gaps surfaced by Rob/Mance’s dashboard confusion.
Client Status
- Adam Gillman (Hiya): Strongest performer, improving with each video. Minor feedback pending but in best shape outside Ben.
- Colleen: Back on track. TikTok access finally resolved after 45-min call over 2FA recovery. Full edited batch + new scripts due by 5pm Oct 7.
- Rob Miller (Manse): Behind. Half his videos recorded in downtown Manhattan with no mic; ran through 3 denoisers. One script needs his approval before proceeding.
- Josh Kaplan (Decade Labs): Voice card was missing from initial scripts, causing “doesn’t sound like him” feedback from Melissa. Braden pivoting to use their topics + rebuild voice card in Hermes. New scripts due Oct 7. Slack message to Josh’s channel framing it as a software bug (tag Braden to add context).
- Ben Gusberg (Cape): At ~93K combined followers. Met in person Oct 6. $100K newsletter feature planned once he hits milestone.
- Gem Studio: Braden interviewing 3 Utah candidates today/tomorrow to find a local content person (Ben will interview). Client traveling London since Mon; Blake to follow up on onboarding form.
Decisions
- Standardize onboarding doc packet: Post-call packet to include Loom dashboard walkthrough (generic, fake client account), Tatum’s 4-item equipment list, and other assets Hermes outlined. See JOLT Onboarding Packet Standardization.
- Partnership outreach process (for Ben first, then future clients): Build target company list, use Fiverr/Upwork to pull emails, run via Lemlist. Ben’s rate card (already built by Braden) serves as template.
- Outreach email/domain setup: Blake to start an ops channel thread looping in Braden and Hermes to decide on domains and logistics; may need to buy new domains.
- Josh voice card framing: Frame missing voice card as a software bug in client comms, not AI-written scripts. Braden to message Josh’s Slack channel; tag Braden for context.
- October target: 3-5 new clients.
Action Items
- Braden: Message Josh Kaplan’s Slack channel about voice card fix - frame as software bug, tag Braden.
- Braden: Send Blake’s scripts by Oct 8 (Blake has no meetings, can film same day).
- Braden: Send Ben Gusberg’s rate card to Blake (reference for partnership outreach).
- Blake: Resend Thursday Megaphone sync invite to Braden (E not U in email spelling); Braden joins last 10 min of 11am PT call.
- Blake: Follow up with Gem Studio client on onboarding form (traveling in London since Monday).
- Blake: Start ops channel thread on outreach email/domain setup, loop in Braden and Hermes.
- Blake: Create generic onboarding Loom walkthrough using fake client account; ask Hermes to enrich fake client data if needed.
- Michael: Write Ben Gusberg $100K case study for newsletter once milestone confirmed (he’s at ~93K now).
Notable Excerpts
On creators as easy JOLT targets (Michael/System audio):
“We have this big network of creators who have big audiences on X and the written content platforms, LinkedIn, et cetera, newsletters, but most of them have little to no presence on TikTok and Instagram, but they have this huge library of like an angle and content and a voice that we know will perform. I think they’d be really easy clients to see good results with and build some case studies with.”
On partnership outreach methodology (Braden/System audio):
“In the past, all I’ve done is I’ll make a list of like companies that people want to work with or that I think would be in their domain. And then from there, I typically hand that over to a Fiverr or an Upwork person who will just manually pull all of those emails… That into a Lemlist campaign or just go ahead and like email them myself.”
On Ben Gusberg’s rate card elements (Braden/System audio):
“On the rate card is like, you know, obviously his rates per reel, per TikTok, whatever, engagement rate, um, demographic. Anything that basically everybody has questions on so that you don’t have to do as much back and forth there.”
On Gem Studio client timeline risk:
“His big issue, my opinion, is going to be that he’s going to be so busy over the next few months because their sector is just taking off… if he’s not able to find time to get videos out, that becomes more of an issue.”
On sending deliverables after 5pm:
“These people value all those same things I think that we do in general… It’d be one thing if you were not in the US too, but the fact that you’re stateside, I think it’s good.”