Date: 2026-08-25 Channel: ops Thread: https://ryevalley.slack.com/archives/C0A6XKM1ERG/p1787682840802909 Source: Michael Houck voice memo (transcribed), Blake Stewart, Ben
Scope Confirmed (from Michael’s voice memo)
Doctours (Maurice Landers) is converting from a ghost trading/Megaphone client to a launch video client. Three package tiers were pitched, all including a launch video, one adding a creator campaign layer:
- All 3 packages: launch video at different involvement levels
- One package (highest tier): launch video + creator campaign
Known tier names from memory: Core $6,500 / Full $12,500 / Stack $17,500+ (see Doctours Launch Video: Deal Advancing to Agreement Stage for prior detail).
Target launch window: October. Not urgent but time matters for filming/editing runway.
Video production: Chris Hall or Tatem (Michael’s call). Ben will handle execution and act as the day-to-day point person between Doctours and the editor. Michael will not be on the alignment call but remains the creative director.
Sales framing: Michael was explicit - do not frame Ben as a “middleman.” Present the engagement with personal touch; Michael is the one who conceived the creative concepts. Ben steps in for execution while Michael is traveling.
Process (Michael’s 4-step):
- Finalize script and shot types
- Film (multiple takes)
- Edit (couple revisions OK)
- Schedule with launch post
Agree Partnership Note
The next step after the scope/timeline call with Doctours is “executing an agreement” - this will likely flow through Agree.com now that the platform is adopted (see Adopt Agree.com as AR Platform (Contracts + Invoicing)).