Vertical lead (captain) for Lore, in a WHITE-LABEL capacity only: she runs the white-label SEO/GEO content service that Lore packages. Byline on Lore client blogs. Built the free automated site-audit front-end offer. Leads SEO/GEO delivery on accounts such as Keycard and GoodWord.

Scope boundary (Michael, 2026-08-22): captain of the Lore vertical through the white-label relationship, and that is the extent of the role. Do not describe her as an internal subject-matter researcher feeding the system, or extend her remit beyond white-label SEO/GEO delivery.

  • Compensation, if applicable: Owner tier.

Waiting on Emma

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Nothing waiting.

Decisions made

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None recorded.

Meetings attended

5