- Duration: 47 min
- Platform: meet
- Source: Read.ai 01KFXXT0X6P3ZTX9FP83W22RRS (https://app.read.ai/analytics/meetings/01KFXXT0X6P3ZTX9FP83W22RRS)
Transcript
[UNKNOWN_SPEAKER]: started, let me know a little bit more about kind of where your head’s at and what you’re thinking about everything. [Craig Swerdloff]: So yeah, it’s, you know, obviously we’re investing, and I that there’s a long-term investment to be made here and it’s worthwhile to do it. I’m honestly, just from a cashflow perspective, we’re making some other bets that are gonna have more near-term results associated with them. And so it’s just a balance or trade-off of investing for long-term results versus short-term growth. And having limited resources and cash flow. [Emma Sivess]: I totally understand that and that is exactly it. So organic marketing can show a far bigger payoff but it does take a little bit longer to get there. I’ll walk you through where we are and what we’re going to see and what we can do to also optimize what we’re doing some more. There’s also a world where we talk about different tiers and options for you as well so you know when it comes down to cash flow right now investing in things that have immediate payoff if that’s paid media for example then great. The worst thing I’ve been head of marketing before I’ve worked in every avenue of marketing and the reason that I’ve stuck with organic which is geo and seo is because the payoff is absolutely huge and I find it fascinating how it snowballs. It’s a really kind of a set satisfying payoff but it has to suit what your goals are at that time as well. So I’ve put together here statistics to start off with to show where we’re seeing the current growth and this helps us to benchmark what we’ll see next. So you’ve been with us for two and a half months, I think it’s two more weeks and then we’re on a three month time together. We’re on significant growth which is always the thing we see first and we’ll do SEO first then is impressions. So the impressions over the time you’ve been with us versus the time before us the immediate period before has had a 239% growth which is you had 11.1k impressions before and it’s 37.7 now. That means that you’re ranking for far more keywords which are also in here as well so 500% more keywords and you’re also starting to raise more highly in search engines so those impressions are growing. We will always see that stack grow first with SEO because content, unless you have ginormous budgets, content doesn’t go to position one, two and three straight away. It takes a little bit of time as we build related content, we internally link with each other and we allow every piece to actually gain more traction, rank higher and therefore get more clicks. But what we’re seeing with this impression growth is everything we’re doing is absolutely right. All of the keywords reflective on the industry and that we prioritise intent that are commercially and transactionally driven which means people are more likely to take action now. It’s still useful to have informative growth so to make you kind of thought leaders in the space and actually just talk more about a topic that does help but I also want to make you more money sooner so we prioritise those that we know people will take action sooner on but again it just takes little while for it to really boost into highest rankings and then more clicks. So clicks are growing but obviously not as significantly as impressions yet as that’s the first thing to go. The way we normally see it is months Up in the first three months we’ve seen impressions snowball and then clicks follow in the same cadence. So the next three months clicks start to really grow and at that point it’s snowballs a really really significant amount and compounds. So it’s not got and it is true it doesn’t have immediate payoff of ads for example where if you target right if you have the right ads you can make return right now but to be honest if ads are working you should immediately from my perspective in my experience you should immediately see that return on your ad spend as well if it’s done right so when it comes to paid media um you kind of know that that’s working straight away because you should be very quickly making your money back on them often let me let me jump in here real quick because there’s one way I think about that trade-off that I like which is if [Michael Houck]: you’re going with like an ads-based approach or whatever other you know paid approaches you guys are taking Craig it’s you know you’re basically feeding that every month and you’re getting a linear number of results whereas with something like this you’re basically feeding it every month but you’re getting compounding results but you know but it’s like you think about that long term six twelve months out and And you can predict, hey, here’s how many results we’re going to get, but it’s never going to be more than that for the same amount that you guys are spending. Whereas six to 12 down the road with the GEO approach, SEO approach, you’ll be spending the same amount, but you’ll be getting dramatically more results, basically. So that’s how I like to think about linear versus combining them. That makes sense. [Craig Swerdloff]: What’s causing the three-month delay in terms of impressions to clicks, or seeing impressions translated to more clicks? So that’s just a… [Emma Sivess]: part of organics so the way you build in anything it’s actually similarly with social media for example is people don’t necessarily engage straight away and that’s exactly what happens with organics so if you’re ranking position five position seven position ten you’re going to get less clicks but impressions are where you’re showing Up on people’s pages and there’s a hover so it’s it’s the first kind of it’s the first step into getting clicks because the more time we spend creating concern that helps to essentially build your web. So Google everything you rank for every keyword is a little web around your business and your website and the more we grow that web the more everything starts to rank higher and the more clicks you get. So it’s nothing that’s being done wrong this happens with every single site that starts with lower statistics to start with and it’s just the way you grow. You start to rank in kind of medium positions so position five to position and kind of 15 and then you increasingly grow as you create more content and also as your site grows in authority so the more authoritative google finds you in your area in your niche it wants to prioritize you and then which we also of course do for you but there’s the technical side too so the cleaner your website looks from a tech perspective from coach perspective google wants to prioritize you as it means people will have a good time on your site essentially um it’s purely down to just time but it’s the next three months that we translate. With that said we’re going to continue creating content for you so we’re always going to see impressions be higher than growth sorry than clicks because for the new content we create you’re still going to you’re still going to start off lower down but clicks are going to start to increase from the content we previously created so you’re always going to be ahead with impressions and that’s okay that’s how we healthy and that’s normal. What is an impression? [Craig Swerdloff]: Is it just that our result shows Up on the first page, whatever results page that the consumer is viewing or does it mean they’re actually like browsing past our result? What is it? What is an impression? [Emma Sivess]: Yes, it’s that you’re showing on the page essentially and you’re on the first page now for most of our search terms. Your average position now is 9.2 and before us it was 11.2. One so first page territory um we’re making that broken down by like broken down by not in the sheet but I can get that to you in about 20 minutes after this call so I’ll send that your way cool awesome cool and then from an ai perspective we started off lower down there’s less going on from the beginning but we’ve seen some really significant traction here so first of all a really important position we’re as a strong sentiment. So AI has opinions and AI can talk in whatever way it wants about businesses. You could be cited and shown millions of times but if AI thinks you’re crap then it will tell people that and it’s not useful at all. So to be at 73% brilliant that means that everything on your site, the content we’re creating, the pages that have already been created are thoughtful, useful and help to kind of highlight you and then with that the backlinks we’re creating, the press releases we’re doing having other sources talk highly of you and linking back to the site that helps AI and geo engines feel highly of you essentially and say good things to people so it’s a really good position to be in and obviously the more we rank the better we do there. [Craig Swerdloff]: So the key word is essentially reputation score and 73% is considered good on a on a on a scale like what is the what are you shooting for there? [Emma Sivess]: yes we always want to be above 70 and then you’re very very high you’re never going to be 100 because depending on what people type in you will always have someone that does something slightly different to you a competitor that always might kind of answer someone’s query a little bit better so we’re never going to get 100 but 70 plus is significantly strong it’s a really good position to be in okay awesome so that’s 570 citations so this is where if you use kind of chat gpt or perplexity it’s where you literally show Up you can click the link it’s almost well it’s a citation as if you’re writing a uni or a college paper which is good it means it’s drawing information out from our site and it’s quoting us and then the keywords are on 21 at the moment which again for three months is a really good position to be in and just something we want to continue to snowball when it comes to geo So we need articles on site. So if we just had a website that was a funnel, essentially, landing page, book a call or book a demo page, it doesn’t give AI enough to go on. The conversations people have with AI are much more kind of Q&A based. They want information, not just what can I do right now. And that’s where content is absolutely pinnacle to succeed in. And all of our AI growth stems down to the articles we create and refine for you as well. So every article obviously has Q&A’s within it which are built to reflect what people are searching in AI relative to what you do and then also we use those keywords in our refining. So with the blog posts we create they come from the keyword research and then for your newsletter archive that we optimize for you we find keywords that attack to the topic you’ve already spoken about, but we essentially give it more details. So we don’t want to cloud the newsletters you send out, but as soon as they’re in the archive on site, that’s when they’re really, really useful to build traction there. [Craig Swerdloff]: When you are going through the newsletter archive and you’re modifying it or optimizing the content, are you doing that in the archive on Squarespace? Are you doing that through Beehive or where, how are you doing that? On Squarespace? [Emma Sivess]: Okay, cool. Yeah, we do very lightly refine the Beehive newsletters when they are scheduled to add a couple of keywords in there. But as you’ll see from our updates, they’re small refinements from the jump, it’s the bigger, you know, we would never add Q&As into a newsletter, for example, it’s not going to help that perform. But we do that as soon as they’re in the back end on Squarespace. [Craig Swerdloff]: Because I actually, it’s funny, I publish on Squarespace before I send the newsletter. [Emma Sivess]: But I like that. Well, I scheduled the post. [Craig Swerdloff]: So it goes out after the newsletter goes out, but it’s already published. It’s already like I pre-published it before. So any modifications you make in the, I will not reflect in the article. Got you. Okay, cool. [UNKNOWN_SPEAKER]: Yeah, we do it in Squarespace. [Emma Sivess]: So good to go. Yeah awesome cool I’m not gonna Read this through to you I’m gonna send you a link on this one um but essentially as we’ve gone over um it does take a little bit of time with geo and with seo and you have to kind of be we have to show you growth we have to show you impression impressions are growing keywords are growing ai is starting to cite you without that happening something is often broken uh that can be fixed you know oftentimes that’s down to crawling and tech but we do have to show you we’re making those moves or something is wrong but it’s not we’re seeing really significant traction and for the time we’ve been with you it’s actually ahead of the curve honestly with what we’re seeing but your ROI isn’t there right this second it’s just what happens with organic but it’s kind of you know it’s it’s that payoff of in the long run in another three months and by the end of this year this can be a really significant lead funnel and help you show in all different elements. I know we lightly spoke about it, but organic traction, and we can build some of this into the content we’re doing, but that can help with more opportunities when it comes to you being on podcasts and being highlighted by different websites. When we’re a business that does ads, essentially, to get our clients in, that’s great for right now, Rev, but for the long term, consistent growth and different opportunities, actually building that presence and that hub has more payoff in more ways than just leads as well, in my opinion. [Nina Lea]: Sorry, I’ll just say that as well, the work that we’re doing will help with the longevity because the work will always be on your site, like the blog post, the authority and domains and everything like that, that’s built into your site. Example that does take longer but if you were to run an ad the second you turn that ad off the results could then go whereas even if you know after a while it wasn’t the right option the work that we’re doing is built into your site and you know it is in terms of longevity it’s definitely the right decision. [Emma Sivess]: Yeah I agree with that and one other element though is actually there is a more that can be done on site to get leads from the traffic quicker. So this is just a thought dump and if you want us to explore this more I would like to be looped in with your developers. That would be the most useful thing there but we have one really useful thing for websites to look at is heat maps. So heat maps essentially it’s a little code that just stays on your site and spies on people and we can see where people are scrolling, where people are stopping so what areas are most important where people are clicking where everything goes and then how exactly what they do on site how long they spend on each page when they try and click off that sort of data is beautiful and that sort of data helps us to optimize our funnels on site so one thing right from the jump that would be a really useful thing to chat with your developers about is having a cta here on the home page most sites if someone’s already landing there if someone’s already Read we’re immediately losing an action here because none of these are super obvious. Sign Up now, get in touch, book a demo. And your first book a demo is down here. So that’s a big old scroll to find it. So when it comes to website developers, we call it above the fold, but essentially the first thing before you click anything or scroll anywhere that we should see on sites is a CCA. That would be one immediate thing. And honestly, even if you choose not to go with us, that on board because it’s a really useful thing to do but otherwise exit intents are very powerful so if someone’s starting to creep Up and they’re ready to go off having something pop Up whether that’s joining the newsletter that you have they may not already be on that if they’re landing on your site first and they didn’t come through the newsletter and then kind of pushing people to take the action as well is particularly useful so there’s a whole bunch of different things we can do there Again, I like to make decisions with data. Sometimes our opinions aren’t always the most valid. Mine or yours, or anyone’s here. But when we see that data and we see actually what will help, that’s how we make those decisions. So if you’d like us to explore that, I would absolutely love to. We can just chat with the development team and make sure that that funnel’s being improved. If you do stay with us, we will continue to get more impressions, more clicks, more keywords ranking, and more citations and mentions with AI but it’s a really good idea to make sure we’re optimized to convert on-site across the board and that does go for anything if it comes to meta ads for example not everyone will convert there and then but they may come back later and so having a site that’s optimized for conversion is particularly useful for kind of any form of marketing you do. Awesome and then And the last thing, so right now, we’re not your biggest lead engine, but we have the potential to grow into the biggest lead engine unless you had unlimited ad spend. But it would be useful for you and also for us to be able to track that a little more wholly. So I know you put a ticket through. We don’t have GA access yet, but that would be a really useful thing to monitor. What we can do with GA as well is compare what we’re doing to other marketing avenues news as well. So if LinkedIn is performing well, if that’s getting lots of people clicking through, amazing, that’s great to know. Likewise, if it’s underperforming us, that’s a good ratio to have. And that sort of outlook can really help you decide where to upspend anywhere as well. If you see LinkedIn is performing really well, then double down, it’s good data to have. And then otherwise, we just need you access, we don’t want to touch anything in there. But if we can see your CRM or you’re capturing these leads then we can set Up a little bit more robust tracking as well so we can monitor and report to you on that too which is particularly useful for trends and to see what is actually performing the most out of everything that we’re doing. The final point on organic though is that not every post we create, so if someone clicks through us from Google or they come to us from ChatGPT, not everyone will convert there and then the data will never be quite as a hundred percent as it can be with meta ads for example because people will come on the site they’ll leave they might follow your LinkedIn that’s a great CTA and it is a CTA in multiple of our blog posts because we know with that article it’s a very top of funnel kind of finding out what’s available on the market right now they’re not going to get in touch yet we haven’t we haven’t kind of got their trust in to actually ask for that buy-in and exchange of data. But what a really nice CTA is on those is to follow on LinkedIn, Twitter, whatever that may be. So some of the data will, it always will be a little bit skewed because it pushes to all of our different circles when it comes to socials and your online footprint. But what we absolutely can see is patterns and we can also see, of course, how many people went to LinkedIn, for example, from the articles we’re creating. It helps to build that bigger picture. What are your thoughts? I’ve spoken at you for quite a while. Do you have any questions on any of that? [Craig Swerdloff]: I was just intently listening. Yeah, so it’s not the case that we’re looking at pausing the spend here so that we can spend more on other forms of advertising or media. It’s actually the case that we’re going to hire a salesperson and an SDR. And so that’s really where I’m looking to cut costs so I can move money to initiatives that will drive growth in the near term. And we’re not doing any paid advertising today. We’ve stopped doing it completely. [Craig Swerdloff]: Where we are having success is, and where we’re seeing growth, is in two places. One is through events. So when we go to like industry conferences, um, we just get a lot of leads, a lot of meetings, a lot of sales. Um, and so that’s a huge source of new business for us and growth. And then the second is agency relationships where, um, you know, we already have a relationship with an agency. It’s just sort of managing that relationship and, um, uh, uncovering opportunities and, um, closing new business there. So that’s really where I’m focused. And so yeah, like I, I hear what you’re saying, like, what is it? What is the typical program for you guys like look like, Because is it? You know, I could say sure, like, let’s let’s continue to run this for another three months. But like, am I going to see? Am I going to be like, in three months, I’m going to be seeing lots of clicks. Leads coming in? Or is it the case that like, it’s going to be a trickle for, you know, six to 12 months? You know, I just need to understand what you’re asking of me in terms of like investment. [Emma Sivess]: Yeah, for sure. If we look at the data, you’ve grown by I think it was 8.11. It was 8 point something in clicks, we will grow more than that in clicks in three months, because we have so much more content to go on. And it keeps compounding. We’re not just starting with the same finite set. So we know for sure we will grow from more than that and same with AI that should more than double because we’ve got that foundation in, we’ve done the tech, AI crawlers can understand you now and that can grow from that. I would really really like to look at on-site conversion optimization for in terms of leads. I personally in my experience think that’s a little bit of a hindrance right now to turning that traffic into The CTAs aren’t big enough and they’re not all in the right place. I think if we did that and stopped what we were doing now, you’d still see more leads come through the traffic you already have. And so I think that would put us in a really positive place. With organic, we can’t put a definite number in, but clicks will grow more than 8% and AI will more than double that I know from experience. And then we can continue to stay in the loop on how we’re growing and make sure you’re in the loop too. We’re not you know trying to contract you into another two years but we’re in a really healthy position and we want to continue bringing that benefit so you stay with us for another 20 years from the data and from the growth you’re seeing. Another thing that’s useful actually is we need to do that, we need to keep doing that. It’s really interesting the agency side and the fact that events are working so well. I would like to you’re happy to get kind of a calendar of the events you’ll be at and the different competitors that will be at the events. I’d be keen to know what sort of agencies you’re working with what they look like and what they do because that’s a really nice it’s a nice angle for content essentially so that helps with more keyword research to hit different industries you know are profitable already but secondary to that that makes me feel like you know we can build you within the content we’re doing more ebook informative pieces that’s a really nice piece to actually use in events to have on qrs things like that are brilliant and also if you’re okay with it to do comparison posts more so based on and I know we’ve spoken about some already but if we know who’s going to be at the events and particularly what people at those events are going to walk away thinking if they are between you and this dude in this stall next to you from the event having a piece about how actually well put are far superior because of xyz facts that’s a really nice piece to convert people from events as well so I think there’s more we could do to complement the areas you’re seeing growth into. [Nina Lea]: Yeah and it’s great that you are seeing growth in them areas it just works better for us to have more data and have more information about what’s already working because then we can complement that and work together work with you on that. I feel like the more data the better the more information the better and I say as well about the kind of clicks and conversions because like Emma said impressions are always going to come first and because we’ve had such a great growth on impressions already that’s already started so that so clicks and conversions are in the stage two ready to compound off the back of that we’re never going to see the conversions and clicks without the impression so the fact we’ve made that foundation is a great place now to start see that But I do think working with you on the events and stuff would be really interesting to see. [Emma Sivess]: For sure. [Craig Swerdloff]: So any suggestions that you have Emma on call to action improvement, send them over after this call and we’ll implement those. We’ll get you Google Analytics access. I don’t know why it’s taking so long, but you’ll have that here shortly. [Craig Swerdloff]: You know, you said earlier, like, we’ll get your developers, whatever. We don’t have any developers, right? So we’re a three co-founder company. [Craig Swerdloff]: We have two full-time employees in the U.S. Other than our co-founders, both in sales, and then we have six or seven operations folks in India. So we’re a very lean company, and I don’t have developer And I also don’t have a marketing resource, right? So all of this is essentially falling on my shoulders. And as you can imagine, like being a CEO, you’ve got a lot of responsibilities and a lot of hats. And so it’s not only just the financial investment, it’s also just the time investment for me. So figuring out how to streamline this to make it, um easier on me would be would be great like I’m happy to share resources with you um but yeah like I’m it’s amazing how much of my time is actually spent today on on marketing um which is what needs to happen but but inevitably I have to evaluate everything I’m doing both from a cost and a time perspective in terms of its road it’s roi I don’t like more times uh your uh existing So what I’ll do on that front, I will give you my thoughts but I’ll also chat with our developers. [Emma Sivess]: We prioritize technical so you can see growth with geo and SEO. We do work with websites, we design websites and we normally charge for that but when it comes to exit intent and things like that I’m sure we can set that Up for you. So I won’t do that without your permission but I’ll let you know everything that’s within scope that we can turn on for you. Oftentimes we can add plugins for things like exit intent and that That’s already one powerful thing to add in from the jump. [Michael Houck]: And Craig, I mean, we don’t want this to be something that takes Up really any of your time on a weekly basis. We want this to be autonomous, that you can have our team sort of be an extension of you guys. And so I guess let us know where that time is going so that we can make sure that that won’t be the case going forward. We definitely don’t want that to be the case. It’s not normally what we see. So if there’s process improvements we can make for you guys specifically, that’s what we want to do. [Emma Sivess]: I don’t know that there’s anything time-consuming. [Craig Swerdloff]: It’s more just like having it as a thing that is on my mind that I need to monitor. [Craig Swerdloff]: So helping me measure the ROI is an example. Impressions are great. We talk about some of these things you guys are doing, and I know you’re sending like the weekly reporting, but yeah, and like, so all of that is fine, but I, you know, I have to Read it, I have to understand it, digest it, and I have to evaluate the ROI of the effort and the cost. And so- And that’s part of the intangible outcome, isn’t it? [Nina Lea]: Rather than me just firing over impressions and stats. Yeah, really, right. [Craig Swerdloff]: It’s what matters to you. I don’t care how many articles, you know, And I really don’t even care so much about impressions. You know, it’s nice to know that there’s some impression activity happening. That means we’re getting on pages where people are actually searching for things that are relevant to us. [Craig Swerdloff]: Positioning is important. You know, being mean 9.2 anything, but like if it’s specific to certain keywords that are like quarter, hour, or audience, that’s interesting. I want to be in the top three results for people looking for newsletter sponsorships specifically. [Michael Houck]: And I think, honestly, Craig, I think the results that we’ve seen in these first couple months show that that is possible here. I think it’s just the time, really. Yeah, I agree with that. [Craig Swerdloff]: There’s very few people that are in my competitive space that are putting out this sort of content that we’re putting it out at, from a velocity perspective and also from a depth perspective. And so it feels very achievable to me. [Craig Swerdloff]: So yeah, and also knowing what we need to be doing outside of like, what are the, if there are suggestions, like, you know, putting a call to action, like that kind of thing is, you know, potentially critical. I just noticed that when you were talking about it, like, yeah, we don’t have a call to action, on the top of our website. Those are things that you might see. I definitely expect and want you to share those. Or you can just go to Squarespace and make the change and tell me it’s been made. I have 12,000 subscribers. [Emma Sivess]: That’s what we like, [Michael Houck]: If we have that level of trust from you, we’ll run with it for sure, within the bounds that you give us. Yeah, and we appreciate that. [Craig Swerdloff]: I’m the one updating the website. And I’m terrible at it, and I don’t know how to use Squarespace well. You have actually done a very good job of that. [Emma Sivess]: But yes, there’s definitely optimizations to be made. Okay, I’m going to send a follow-Up. I’m going to include a link to that I shared with you, and then a brush dump at our next steps. Well, we will have to report on things like impressions because that’s what we’re seeing first. Even when clicks have doubled, impressions are still going to be growing with the new content we make. But we’ll make sure to add, and this means that for these keywords that we’re getting these impressions on, we’re expecting to see the clicks grow by this month, by this month. And then I think that helps to benchmark your time a little bit. Because you’re right, I think your time right now is spent in evaluating, and actually if we make it a little bit more crystal clear and we always will be you know we have worked with some businesses before that are so hyper niche so hyper niche like one was a bomb cleaner that actually their chat had to be in that that situation that organic isn’t your best friend right now because not enough people are searching for what you actually do they’re coming and they’re dropping off we’ll always be transparent but with your industry there’s so much potential we’re starting to see that growth and so as long as we stay transparent with you and the fact we are growing and how we’re growing and when we expect that to really turn into the return on your investment I think that will help with your time spent evaluating too. [Craig Swerdloff]: Did you say bong cleaner? [Emma Sivess]: Yeah and for me Nina it’s never legal here you know you just wouldn’t even like you don’t even talk about it um but yeah articles on it like okay clean your bong It’s important to do. [Craig Swerdloff]: Um, so, so look, I, uh, what I suggest is we schedule, um, like, I don’t need the weekly updates on the, on the metrics that you’ve got, like, it’s not gonna, you know, help me in any way. It’s not going to change what we’re doing. What I would suggest we do is we just put a placeholder on, on, uh, another call for a month from now. So we can review progress that we’ve made month over month. So, why don’t we put it down for March 2nd? I’m going to put it down the same time. I’m just going to copy this and resend it. And yeah, let’s regroup then and just see how things are going and whether it makes sense to continue. [Michael Houck]: Craig, appreciate the press and we’ll follow Up with everything at that point. [Craig Swerdloff]: Yeah, it’s like the old thing of adage, it’s not you, it’s me. It’s really just a question like for us, we just need to be very principled about how we’re spending money and how we’re investing short-term versus long-term. [Emma Sivess]: I’ll send it in the follow-Up as well, but I’m really curious to know about the events you’re attending because I want to do research on who’s there and what they’re doing as well. That’s a really useful data source to have, but I’ll send that after. I’ll make it as concise as I can so you can just chuck some links my way. Send me a voice note if it’s quicker. That’s totally fine. But that will help us to shape what we’re doing to make sure everything you’re doing is being really backed. [Craig Swerdloff]: Are you guys going to be at the New Media Summit in March? [Craig Swerdloff]: So that’s the next one I’ll be at. It’s the New Media Summit. And then the other events are really all about performance marketing and affiliate marketing. So here, I’ll just share this with you. [Michael Houck]: Sorry, guys, I do need to hop, unfortunately. But Emma, let me know if anything, we’ll chat later about next steps on our end here. But Craig, I’m glad that we’re keeping it rolling and appreciate the trust and let me know if anything comes Up in the meantime before March 2nd. [Craig Swerdloff]: Okay, sounds good, Michael. Emma, what’s your email address? [Emma Sivess]: It’s geo at Megaphone studio. [Nina Lea]: And comms wise as well Craig, I won’t send the weekly updates but between now and March 2nd if anything major comes Up like some big news on stats and things once we do the call to action buttons I’ll send you a few messages but don’t feel that you need to respond it’s just me touching basically. [Emma Sivess]: We’ll be in touch soon. I’m going to send a follow Up now and then more details to come tomorrow in terms of the site because I want to chat with my developer and come to you with next steps rather than just a brain dump. Um, so yeah, we’ll be in touch quite a lot over the next 24 hours and then from there we’ll be good to roll. Sounds good. Feel better. Lemon and ginger tea. Just down it. Drink it all Up. All right, guys, take care.