- Duration: 47 min
- Platform: meet
- Attendees: Andrew Cheng, Jenny Nova, Michael Houck, Page Schult (she / her), Ryan Carlin, Sarah Parr, andrew@megaphone.com, andrew@megaphonestudio.com
- Source: Read.ai 01K1GVHK53ANJ73SACXG5DCNTV (https://app.read.ai/analytics/meetings/01K1GVHK53ANJ73SACXG5DCNTV)
Transcript
[Michael Houck]: Yeah, do you have like a walking treadmill? Yeah, normally when I do afternoon calls, I’m just getting my 15,000 steps or so in. So I’m kind of jealous. [Page Schult]: Honestly, it looks nice to move. [Page Schult]: Yeah, we can get workout buddies Page. [Michael Houck]: Come on, get on it. [Page Schult]: Next time we’re on the phone, I’ll be walking. Yeah, no, Jenny, I don’t always hit it. [Michael Houck]: I’d always try to normally it’s like 10 to 12. But 15 is my goal. This week I’ve been pretty good about it. [Jenny Nova]: One of the main reasons I struggle with 10,000 steps is just like, just getting like fitting that in in the if you need to fit it in like in the evening. And if you’re walking, that can be slow and take a lot of time. So it’s like two hours. [Michael Houck]: So like the only way I’m gonna do it is I’m doing this, you know? Okay, cool. Well, I’m pumped. I want to make sure we get most of this time. I don’t think we’ll need the full hour. We usually don’t, but if we do, totally fine on our end. Basically, goal of this call is just A, for you guys to all meet Sarah, for Sarah to meet you. She’s great. She’s gonna be working very, very hard and closely on all this stuff. And anything she’s writing will then get sent up to Blake and I for review before we get it to you and get it scheduled and all that stuff. So, and then also to meet Andrew, runs content ops. So he will be logging into a Page your account, and he’ll be handling replies and engagements and all that kind of stuff. So you guys will be working pretty closely together. And so that’s number one. And then number two is to go deeper on some of the stuff that you put in the or Jenny, I think you filled it out in the onboarding form. Thank you for doing that, by the way, it was super helpful. And just go deeper on sort of the audience, the voice, the content that we want to create for them. And so Sarah is going to lead the majority of this call from our end. I’ll be here to jump in, chime in, answer questions, and then Andrew and I will come in at the end to talk about next steps and content ops, how to get that all set up. But maybe it makes sense first, since we do have a big group, if we just go around and do sort of quick intros, if that makes sense, if anyone wants to kick that off. [Page Schult]: Cool. Yeah, I’ll go. I feel like, you know, I’m easy here. I’m Page. It’s great to meet you all. I am one of the three co-founders of Topanga and our CEO, and I’m sure we’ll have enough time talking about me. So that’s all I’ll say for now. [Sarah Parr]: Yeah, there’s a whole little section on top of our kickoff notes with a little more about me, but I’m Sarah, and I’m going to be working on the writing for this. [Ryan Carlin]: Nice. I’m Ryan. Nice to meet everybody. I actually found out about Michael through his newsletter. So I’m really excited that it actually, you know, worked out and I’m excited to be working together, which I’ve loved for a long time. So congrats on that end. I had up like some marketing strategy stuff, run our ad campaigns, ABM type things at Topanga. [UNKNOWN_SPEAKER]: Cool. [UNKNOWN_SPEAKER]: I can go next. [Andrew Cheng]: I’m Andrew, as Houck mentioned that I’m a content ops manager, so I am responsible scheduling as well as posting for you, Page. So my biggest goal next couple weeks is to make sure we get your voice right and to ensure that we’re posting correctly for you. [UNKNOWN_SPEAKER]: Looking forward to working with you all. [UNKNOWN_SPEAKER]: Sweet. [Jenny Nova]: Hello, everyone. I’ll be off camera for a bit, just making some food. And I was also inspired. I am switching over to a little standing desk setup where I just stack cookbooks on my kitchen counter. So I was like, I need to get out of my chair if Michael’s walking. Like 10,000 steps, I can move myself into a standing position. But I’m Jenny. I’m our product marketing manager and I’ve been creating a lot of content for Topanga and also posting on our company LinkedIn Page and helping to build out that strategy and our approach to content there and what our voice sounds like, especially on that platform, which is probably most relevant to us today. So, yeah. Michael and I had chatted and very excited to be at this point in our journey together. Yeah, let’s go. [UNKNOWN_SPEAKER]: Let’s kick that journey off. [Michael Houck]: I’m pumped too. I definitely see a lot that we can do here. So I think it’s going to be a fun, a fun collaboration. Sarah, if you want to take it from here and sort of dive into your questions and for context, we have like a doc that we do like to run through. Sarah’s going to share her screen, but it’s sort of non-prescriptive. We want to let the conversation be organic and sort of go in the directions that make sense. So this is sort of a guidelines to go through, but I don’t probably go off in a few directions from there. [Sarah Parr]: So Sarah, with that, if you want to take it away. Definitely. So hey everyone, as I mentioned at the top, we got a little blurb about me. So my name is Sarah Parr. My LinkedIn is attached. I’m a writer, creator, and editor. I’m based in Cleveland, Ohio, but I’m from a touch of New Jersey. And I’m a detail-oriented content marketer, and I’ve worked in space is ranging from beauty and banking to healthcare and education. So I’m super excited to tackle this new niche. I don’t, I’m sure you’re aware of the app. Too. Good. To. Go, the food, wait, yeah, I check it every single day. I genuinely love it. So love the space and excited to get to work in it. When I’m not working on marketing things, I’m traveling, I love to take a road trip. And I’m also an actor. And I love taking dance classes. So that’s a little bit about me. [Michael Houck]: And sometimes I have phone calls, she’s like in the back backstage, like at some play or something like that. [Sarah Parr]: Getting our steps in getting our acting all works out. Um, so the outcomes for this call, we’re going to solidify our concrete primary and secondary goals will identify the exact audience that will write for there were some great examples in the onboarding form we’ll dig into a little bit. And then we’re going to choose three to five content pillars to focus on. And then we’re going to narrow in on the voice that we want to use to reach them and answer any questions and align on next steps. So without further ado, primary goals. Let’s talk about those goals. [UNKNOWN_SPEAKER]: What are they? [Page Schult]: Why are they important to you? Cool. I can start. And Brendan and Jenny of course jump in and everybody interrupt me with questions. So middle length story is we have been in the past like six months really in earnest on our brand Page trying to ramp up some of our LinkedIn as like a starting point for our audience to discover us, engage with us. Ultimately our goal is to get them to our website and or really to like get them to sign a contract, right? Like at the end of the day, we’re doing this to help support lead generation for the brand Topanga. We’ve been doing a lot to make sure that we’re leveraging the LinkedIn platform as efficiently and intelligently as we can. So we’re doing organic posting, I’ve done a few articles, doing a fair bit of ads, and then we’re really leaning into this opportunity to start to use some employee profiles as just another touch point on the same platform to boost the overall like talking points and communications that we’re trying to raise awareness for, for Topanga. So I’d say our real primary goals are Topanga lead gen for like our ultimate buyer audience. There’s some secondary goals of, you know, like we are a venture-backed startup. We raised our series A at the start of this year. There’s a chance where halfway through next year, we’re looking into series B. We’re talking about mergers and acquisitions, things of that nature. So I’d say like ensuring that I’m working hard as a founder to make sure both the sales story and the sales journey we want our buyers to go on, as well as the investment side are definitely primary and secondary. [UNKNOWN_SPEAKER]: Nice. [Michael Houck]: Yeah. And Page, I think a sort of like a little side benefit of doing this, I think we talked a little bit about this when we first met, but is, you know, obviously the more we’re putting your thoughts out there about how you’re thinking about the market and talking about the journey, that derives risks, the investor conversations in those series be rats, right? So like, you’ll be, there’s like a public not resume, but there’s like a public record of sort of how you’re thinking about things that people can refer back to. And that’s something we obviously used really well with my old startup, but we’ve seen it time and time again. [Page Schult]: So I think that that’ll be a side benefit here as you guys go out to raise next year. Oh, love it. [Sarah Parr]: Very cool. [Sarah Parr]: So yeah, we talked about lead generation, signing contracts, all that stuff. Content wise, what needs to happen for you to consider that content we create to be successful in your ideal world? Great question. [Page Schult]: I mean, look, I’m not like a big influencer or anything close to that, but like I do definitely want to make sure like at the end of the day, my name is on this. So it needs to be something that I’m like comfortable and feels authentic enough. Me putting myself out there is like a, you know, not something that’s in my comfort zone all the time, but we’re the brand, of course. But I don’t want it to be something that feels like really off brand for me, because that would not be on brand for Xpenga or on brand for the way that we want to sell our products or raise money from future investors. So I’d say that authenticity piece is big. It’s vague in some respects, because authenticity is to define, but there are a lot of that and some of this we chatted in our last conversation with Michael and like, you know, it’s easy to get lost in the quote-unquote AI slop. Love everybody’s just out there talking, they’re saying the same sort of thing. Obviously, there’s a nature to this that is promotional, but like how can it be authentic and like actually bring a new insight or feel like it’s a slightly different tone than just what the rest of the world is out there trying to do to get seen. I think also too there’s like more on the metric side like we would like to see that like our brand Page has more followers and more engagement or like we’re seeing new traffic from our website or from LinkedIn to our website and like we are seeing that like the right types of people are engaging across like my Page and the brand Page in a more meaningful way. So there are pieces of that that we’ll be looking at as well outside of just tone and the content itself. Absolutely. [UNKNOWN_SPEAKER]: Well, that’s great. [Sarah Parr]: Thank you so much for bringing that up. It is really easy to get lost in the authenticity piece, so I’m excited we’ll get to focus on that. [Michael Houck]: And that’s why we’re not just plugging you into a Claude project. That’s why we’ve got Sarah here to do the real thing. [Page Schult]: Yeah, as much as we love Claude, you know, Claude can be a great brainstorming partner. [Sarah Parr]: So now moving on to the target audience. You mentioned your current audience a little in the onboarding form. Would you say that that’s where you want to continue targeting, or are there other pieces that we should be working on? [Page Schult]: Yeah, so Jimmy and I are trying to do this. I want to be sure. On the current audience, is that like who Topanga wants to sell for, or who Page thinks follows her today? Because those are very different things. [Michael Houck]: It would be good to get context on both, especially because I remember from our first call that they are different. So yeah, maybe let’s include that. [Page Schult]: Cool. So yeah, on the Topanga side, kind of near some of the primary and secondary goals, and we can be more specific. But our buyers tend to be operational folks at Enterprise Food Service Kitchen. So Aramark, Sodexo, Compass, large global food service organizations, folks who work within the dining realm, Operational realm even IT like that’s one big bucket. The other bucket I would say chefs. And I think this could be more like chefs obviously within these organizations are great. But like I think all chefs honestly is an audience that we can speak to and kind of raise validation for our products working in kitchens. So that would be huge as well. And then I think like the secondary ones would be more more of like the venture world and like strategic partners and things of that nature, as well as more just like fellow thought leaders in like innovative technology, future of kitchens, AI, things like that, sustainability, food systems, like more people who are, you know, checking us out because we talk about the same things. They’re not the ones who are going to buy our products. They’re not the ones who are going to invest in us, but like they’re the ones who can help us with general street cred. That would be the Topanga side. My target audience, I would say for Page personally, is probably similar. Maybe the order of priority is slightly different. For my personal Page, I want all those people to still track it, but Maybe it’s more like, I don’t know how I would order it necessarily. Maybe the venture people are more likely to follow me specifically. And my job is really just to get the buyers who are on the internet and the chefs who are on the internet to see my content so that they get to the brand content. Maybe it’s slightly different. Similarly, on the thought leadership piece, Jenny helps hold me accountable to doing things like this. I’m making sure I show up on LinkedIn when there’s something meaningful. And so like there’s this food waste organization refed. That’s like the big think tank. It would be awesome to make sure like they see me as a thought leader. So if they’re having a conference or they’re doing a podcast where our buyers might be present, I’m considered as like somebody who could speak to that audience too. My current LinkedIn followers is just a lot of people I’ve worked with in the past, or I was, I did a fair bit of consulting. In my early career so I you know I have a lot of lovely like facilities maintenance people who are part of my network and are utterly irrelevant to what I’m doing today but you know they still cheer me on from now and then. [Jenny Nova]: That’s so lovely. Would you say your audience probably today skews more like sustainability versus I don’t know like tech or do you think that there’s a decent amount of overlap? [Page Schult]: Yeah I think it’s a mix. I have in the past, like three, seven years since we really started to ping that, I’ve been more broadly within this like LA startup ecosystem and like gone to a few tech weeks, gone to a few climate weeks. So like those, some of the newer audience there are relevant to what we’re doing and starting to build that, but I don’t know if it’s the majority. [Michael Houck]: But yeah, it’s a mix. One of the things we’re going to do over the first, I’d say like month or two, is very intentionally test the types of topics that resonate with the people who are already following your core audience. Because we need to think about it like, who’s your core audience? Who’s your casual audience? People who maybe are not following you, but see you in their feed a lot. And then there’s like the totally new people who’ve never been exposed to you before. When you post content on LinkedIn or any social platform, it needs to to resonate with that core audience before they’ll push it to the casuals in the news. And so we need to learn most about like, what is that split? What are the topics that sort of bridge across the differences that split has? [Page Schult]: That’s like top initial priority in my mind. [Sarah Parr]: Cool. Yeah, that makes sense. [UNKNOWN_SPEAKER]: Yeah. [Sarah Parr]: So I think we kind of answered what this audience comes to you for. You want to be seen as a thought leader, of course, and someone that they and trust. So is there anything that you feel like is missing from this piece before we move on? [Page Schult]: I don’t think so. I don’t know if Jenny or Ryan has any crazy. [Jenny Nova]: I think that sums it up. No. I think probably the only thing that’s helpful context to have is that Topanga’s first anchor product was a reusable packaging program. And that is pretty heavily adopted currently at colleges and universities. So I think for a while, that was the focus of a lot of our content was like reuse, waste reduction. And then our newer product Streamline is much more focused on data collection in a commercial kitchen. On the production line and also, you know, data collection for the goal of reducing food waste. There probably is a bit of like a bridge and what we think it would make a lot of sense for Page to focus on is more of that like importance of data and how better technology can play a really big role in improving kitchen operations, which is more of a story that’s aligned to our new product streamline. It definitely still is relevant for reuse past. But I do think that that’s like a transition of maybe some materials from focused on packaging waste and reuse to this more like cutting edge kitchen, available insights, connected systems kind of thing. So that’s certainly where we want people to be thinking about us more in that space. [Page Schult]: Yeah, essentially like our world is getting bigger right now too, which is awesome. But yeah, like if you’re looking at some of my past posts and stuff, it’s probably going to be a lot more about reuse and things of that nature. Whereas now there’s like a wider world that we’re ready to speak to. And like Topanga is not just like your reusable platform. Topanga is like your go-to place for data and digital intelligence. [Michael Houck]: Love it. [Michael Houck]: I like how the new headline is reflecting that too, right? Like when people land on the account, they’ll understand that right away. It’s a matter of shots on goal with the content to see like, what from this new lens is going to also resonate with the folks who’ve already sort of bought into the mission and the journey and all that. [UNKNOWN_SPEAKER]: Makes sense. [Sarah Parr]: Yes. Very good. Okay. So now for content pillars, three to five topics at the intersection of your business and what you could rant about for hours. So we know the tech for kitchen intelligence, data. Are there any like personal things that, again, like you could just give a presentation for hours specifically? [Page Schult]: Probably too many that are outside the bounds of this conversation, but as pertains here, I mean, there is so, and this is one thing that we were trying to get to on, you know, excited to work with you all with my profile first. And then like, if we’re feeling that it’s like really valuable and good investment, would love to introduce maybe one or two of my other co-founders profiles as well. My angle into this world more specifically is that like, I’m coming up into like running a tech company, not as having a big history in tech. So like, I now know a lot about product management and engineering and like these things by nature of like working. Within product and engineering orgs. So a lot of the work that we’re doing with like data capture and ai and like how do we ensure that like our prompt engineering is better? My point of view of like getting familiar with what those how those things actually work is from like the non-technical perspective um, which I think is one angle that is something that’s like, How can we talk about like all this innovative tech in a more layman sense or like how can you relate it to the familiar? If you’re a non-technical folk um and then the other piece would be um is really more while sustainability is not like we’re going to hit you over the head with it as our brand there is a lot within like broader food systems and why like waste and reducing packaging waste and reducing food waste is like very important to the overall food system regardless of which part in the data chain or of the value chain you’re at and that like I feel very personally passionate that sustainability was wrongly used as like a branding term and it truly is like a business imperative and so I think like also just speaking to why it’s not just like an eco term it’s like resource efficiency is something that everybody should care about. [Michael Houck]: So Page you see this as like and I agree with that stance actually but you see it as like a like let’s talk about this from the practical lens of why this is actually just good for your business and for for you, right? [Page Schult]: Yes. Yeah, yeah, yeah. [Jenny Nova]: Page, what about, I’m just thinking about like how, like the way that I have observed your skills and do you feel like there’s any, there’s like a weird way to say it. I was trying to think of the right way to say it. I’ve seen you be so good at, and storytelling is definitely one of them. And I wonder if that’s something in there, not like trying to have you post a bunch of content about like digital marketing necessarily. But I wonder if that’s another pillar of just like, I don’t know, resonating with the audience, telling the right story, because that’s something you do so well. [Michael Houck]: Thank you. I like that angle. How would we tie that in to like the audience we want to target specific, like, let’s draw the line just so we have some guidance on our end. We see this as like, you know, how can you incorporate sustainability and reusable packaging and also broader kitchen intelligence and data into the messaging you’re taking forward to your business, like these chefs or these kitchen suppliers or whomever. Like, is it like that? Do we apply it in that way? Or is it more so just like using it to tell the story of Page and that, what’s more appealing there? [Page Schult]: Yeah, that’s a good question. I think we could go either way. I think one thing that doesn’t always make sense, sorry, this is kind of a ramble, but we’ll see if there’s a point to it. For example, as we’ve been launching Topanga, one thing that I was the first to do a lot of before our team grew and still do do a lot of is, I was traveling the country going into these kitchens and spending time with these chefs, these line cooks, these operations manager, all walks of life, all types of kitchens, all types of food and chaos and things going on. And that’s probably something that we don’t, we speak to from a brand perspective in terms of some taglines of we’ve been in your kitchen or we’re designing tools based on what you know you want, but there might be some opportunities for some of those more personal observations or personal experiences to lead back to the brand in a more natural way than if we’re just always brand posting about what we saw on the ground, if that makes sense. I really like that, Sarah. [Michael Houck]: I think we’re on the same Page. I can see it in your eyes. But yeah, I really like that because, I think that gives us a humanizing angle. And I think a lot of times when you are bringing data and AI and new things that might be out of normal scope for people who aren’t in this world, you need to humanize it. You need to tell their stories. And so I think the more that we can tell their stories and apply it this way, we’ll attract more people like that who are like, oh, this is an incredible story. This person’s like me. I’m going to follow this person because they post that kind of stuff. And then we layer in, oh, by the way, our platform and here’s how it helped this person. [UNKNOWN_SPEAKER]: Like that’s very coherent, that’s really solid. [UNKNOWN_SPEAKER]: Yeah, I’m super excited to hear about that. [Sarah Parr]: We got your unique perspective on, you know, not really coming from a tech background, traveling around and, you know, researching firsthand. Is there like a specific memory or a reason that you got into this space specifically at the time you did? Like why food waste? I’m really passionate about it, but obviously haven’t started anything to like really do anything about it. [Page Schult]: So what gave you that push? This could be like a 20 minute answer. So I’ll start. I’ll start. Paying a broadly. So again, we started more in like the reuse angle and like, I have been working in digital marketing and supply chain operations for a brand that was making compostable alternatives to single use plastic. So like rather than that solo cup or that. Dixie plate, here is the plant based alternative that’s like better for the earth. And as I started diving more into some of the supply chain operations and like the digital marketing and the brand story. It was like, wow, we’re talking so much about like, this is the better choice. But actually most of our shoppers who want single use plates are shopping at Walmart and this is twice as expensive and leaks within five minutes. So like it’s not better for their wallet. It’s not the better choice for these consumers. And also if we look at the end of life of like how do these plant based products actually break down 9.9 10, they’re going to the landfill where the emissions from them breaking down is just as bad as the single-use plastic. So it was like, okay, it’s not better for the planet and it’s not better for your wallet. We’re just trying to tell this brand story. That’s why I get triggered by sustainability as a branding term. And so then I started taking some graduate courses at UCLA on the data of sustainable supply chains and really making the business case. Through that, I had to come up with, to graduate from this certificate-based program, I had to come up with a mock business plan, which was what was then Topanga Supply. And then this was the start of COVID. My now husband and I, at that time, he was a long-term partner, so this isn’t some juicy story there. But we started thinking on, okay, what would a milkman-style market be? So we could like create this world where it’s like the business case and the sustainability case is there. So there’s like a full zero waste system. And then we like one day we’re just catching up on FaceTime with our friend Max, who has since become our third co-founder and we’re all ideating on it. Start of COVID, we were feeling really bad for the farmers market, farmers in LA because LA is like huge agricultural community. Nobody was going out to farmers markets. We’re like, okay, great. Let’s start procuring from these local farmers so we can support local farms, package everything in zero-waste packaging, deliver it to our customers, get the packaging back. Then we have the zero-waste system where we’re like amortizing the cost of single-use packaging. All was great. We launched that. It was going well. We realized six months into that, that like we had to custom build all of our technology to run our entire operations. Lovely that my now husband and our co-founder and CTO came from Sweetgreen where he had like been building tech or the good services space. And we were like, wow, we should start selling this technology because if anybody, like, if we want to make as big of an impact globally on like proving sustainability as business cause technology is much more scalable than like our cute little milkman working on the West side of LA. So we raised some venture capital money, started building out technology, scaled reuse paths to like a million plus business. And then we’re like, hey, why is it that like, we’re fixing this like side problem? For a lot of the clients that we work with. Reusables was a pain point, but it wasn’t their biggest pain. And we were able to prove we effectively could do that really well. Started asking them about their other problems, and they were like, food waste. That is the one that hurts our wallet, and that is a huge issue from an impact opportunity, waste opportunity. It’s huge. And so we were like, wow, OK, we want to prove that reducing waste is better for your wallet and the planet. Problem for us to solve, et cetera, et cetera, et cetera. Yeah. [Sarah Parr]: Wow, that was amazing. [Sarah Parr]: I’m so glad this is being recorded so I can really just go through and fine tune. I love that. Thank you for sharing all that. [UNKNOWN_SPEAKER]: Yeah, yeah. [Sarah Parr]: Before we move on to content voice, which again, we got some good answers for in the onboarding form, anything else, Brian, Jenny, that you feel you want to add to that? [Jenny Nova]: I feel like, yeah, something Page and I talked about, which I think is worth emphasizing, is just wanting to channel the same, like, you know, lightheartedness, wittiness, cleverness, clever, cleverness? Is that a word? Better than cleverosity, so we’ll go with that. [Jenny Nova]: Yeah, we’ll take it. [Jenny Nova]: Um, I think of, like, Page’s current content, and something that I always appreciate about her writing is that, like, she can make B2B content fun and interesting and, like, not sound like everything else. Um, so, yeah, I feel like, again, I don’t know if lighthearted is my best word there, but we liked, um, the idea of maintaining that, like, slight, you know, slight wordplay weightiness of the writing. [Sarah Parr]: Yeah, an authentic force. [Sarah Parr]: Yeah, informative, intelligent leader. [Sarah Parr]: Cool. And then I believe you also sent some profiles of people who are in your space. Are people who do this voice really well? Are there any other people that you can think of [Michael Houck]: And you guys don’t need to necessarily flag this right now, if I think a good action item from this call, one of them will be just if there are any folks who A, I think again, you put some of this in the onboarding form, but if there’s any more folks who either like have the audience that we want Page to have, or B, totally unrelated to the audience, just speak the way we want the voice to sound. Those two kind of separate things will make everything a lot easier, both for Andrew and for Sarah. [Page Schult]: Cool. Yeah, I don’t have anything top of mind. Next time I’m scrolling through LinkedIn, I’ll plan to pull a few examples and put them in the Slack. [Sarah Parr]: Sounds good. All right. I think that’s the end of my content harvest. I don’t know. I feel like we got a lot of good, especially from that last answer Page. [Michael Houck]: Like I feel like we got a ton of good stuff in there that Sarah probably follow up with you about on like specific points to go deeper to highlight from the story. Sarah, any other questions that we don’t cover and that weren’t just already, you know, that you want to go deeper on now while we have everybody on the call here? [Sarah Parr]: Not that I can think of, but you’re definitely right. [Sarah Parr]: I’m going to go through that long story and fine tune and be in touch about that. Cool. Okay. [Michael Houck]: Well, then, I guess, Andrew, do you want to talk a little bit about how the content ops process will work? And then I can sort of wrap us up after that. I think you’re muted. Sorry about that. [Andrew Cheng]: So yeah, next steps will be just gathering your, like, as Sarah’s going to start producing some sample content for you to review, making sure we get your voice right. And I’m going to be doing the same thing. So like, I’ve been going through your LinkedIn and looking through your voice and how you respond to different accounts. So I’m getting a good sense of how that’s going to work. I’ll also be sending some samples to you over the next couple of weeks. And then you, all three of you have been set up in our Notion Page. So once Sarah starts posting content there, it’ll be there for you to review. And also for me, I’ll be reaching out to you Page separately to get your LinkedIn login. So I can start, I won’t be commenting just yet, but once I start creating some samples, I’ll be sending them over to you as well and seeing if we’re on the right Page. And once we get comfortable with that, I’ll also be, I’ll begin posting can do there. One other thing is scheduling. So once we start approving posts, I’ll be going in and scheduling for you. And so we’ll come up with a cadence in the next couple of weeks to make sure that we are posting at the right time. If I’m seeing that there’s times when the people that you interact with do post more, I’ll make a suggestion on what time to post then in our cadence as well. [UNKNOWN_SPEAKER]: Cool. [UNKNOWN_SPEAKER]: Yeah. [Michael Houck]: And then the last thing there would be also reporting. So every week, Andrew will be reporting back stats about performance and any, like, insights or recommendations that come up based on what we’re seeing. We’ll be especially active on those in the first couple months as, again, we’re testing out, you know, what are the topics that sort of bridge that gap that we talked about. So we’ll be paying particular attention to that in the early days as we get ramped up and experiment. But that’ll be an ongoing process as we go. So that’ll all happen in Slack. And, again, everything can be async, sort of from here on out, if you guys would like it to be. When Sarah sends over questions that come up during her research that seem like a good fit that we want sort of your POV on Page, we’ll drop those in Slack. Our ask to you is, you know, just pick up your phone and record a two, three, four minute voice note. Just ramble, like don’t think about it, do it totally off the cuff and authentic. That’ll let us get sort of the emotion and intonation to make it unique and sound like you. But if you guys, point or at any point, want to do sort of content interviews, we can obviously arrange those as well. But we find that especially for busy founders, the async Black Voice stuff process tends to work the best in terms of getting everything we need. So yeah, I guess process wise, Andrew sort of covered it. We’ll follow up in Slack. I already sent you over that profile audit. So you have that already. And then he’ll share the notion. So let me know if you don’t have access to that, but I think you do. And then all content will be posted in there. And there will also be automations that automatically flag in Slack when posts are ready for your review. [UNKNOWN_SPEAKER]: Cool. Easy. Yeah, pretty simple. [Michael Houck]: But yeah, we’re here. And I’m happy to hop on and chat strategy at any point, too, if you’d like, So just ping me. But that’s pretty much it. We’re ready to roll. [Page Schult]: Sweet. Well, I’m excited. I think we’re all excited just to like, you know, learn more and start to dive in. I’m sure we’ll have more questions at some point. But yeah, it was great. It was great to meet you, Sarah and Andrew. [Michael Houck]: Yes. Cool. [Michael Houck]: And just for Ryan and for Jenny, too, if there’s anything we didn’t cover that we should cover now while we’re on the call? [UNKNOWN_SPEAKER]: No. [Jenny Nova]: Oh, in terms of sending resources over, I’m thinking, Ryan and Page, we could send the, yeah, dump any relevant docs, writing samples, research. We just released a white paper, so we can definitely send that through to you all, and then we’ll think of other things that we will send. But there’s nothing else on my mind. I was just like, oh, perfect. Great thing for us to share. [Michael Houck]: The more stuff you guys brain dump to us in Slack, the better. And that’s now, but that’s also as we go. So like, you know, Page, if you’re like, deep in the weeds on some particular problem or part of the business, you’re like, or you meet somebody who you’re like, we want to tell their story. Just again, record a quick voice note into your phone, drop it in Slack. We’ll take it from there. [UNKNOWN_SPEAKER]: Cool. [Michael Houck]: Love it. [Michael Houck]: All right, guys. I’m pumped. Let’s do this. Yeah, stay in it. [UNKNOWN_SPEAKER]: Cool. [Page Schult]: Well, we’ll be on the lookout, Slack and Notion largely, for next steps. But until then, I hope you all have a great weekend. I hope you get your steps in, et cetera, et cetera. [Michael Houck]: Yeah, hopefully. We’re over halfway there. So yeah, I’ll see you guys in Slack. [Ryan Carlin]: All right. Bye, y’all. Bye.