- Duration: 14 min
- Platform: meet
- Source: Read.ai 01K1V72GPKPYSVBYKA9JKA66C3 (https://app.read.ai/analytics/meetings/01K1V72GPKPYSVBYKA9JKA66C3)
Transcript
[UNKNOWN_SPEAKER]: Hey there. [Jeremy Philip Galen]: Oh, I can’t hear you. Sorry about that. That was on my end. [UNKNOWN_SPEAKER]: How you doing? Hey, I’m good. [Michael Houck]: Thanks. Thanks for sharing. [UNKNOWN_SPEAKER]: Yeah, no problem. [Michael Houck]: We’re having some time. [Jeremy Philip Galen]: Appreciate it. [Jeremy Philip Galen]: Yeah, I’d love to learn. I know it’s only 15 minutes. I’d love to learn what you offer, what you’re up to, and what’s going down. [Michael Houck]: Yeah, totally, man. [Michael Houck]: And also want to hear about your goals and maybe where we can fit in to help. But brief background on me and on us. So I’ve been a founder for a while. Founded a few different things. We’ve built up a creator network. And so I know all these big creators, and they’ve engaged with my content, which has helped my audience grow. And from that, we realized not a lot of founders have access to those creator relationships, and it’s harder for them to go on social as a result. So we built a platform called Megaphone that basically lets you send your social media posts. We match them with an algorithm to the right creators who are online, and they engage with your content within an hour. There’s about 550 or so creators, about 60 million total followers on the platform, or through the network now, and it continues to grow. But a lot of people were using it and they were like, well, my content isn’t, I need help with my content too. And so we built an agency to help people create high-performing content across LinkedIn, X, and also through email newsletters, through Beehive or Substack or wherever. And so now we have sort of this double-sided business where we have a content agency and a distribution network to help that content actually get noticed and perform and generate leads or whatever. And so we work with, on the agency side, about 30-ish, 31, 32 founders and VCs, ranging from early stage to very, very late stage. And we are the stewards of their personal brand on social in a lot of ways. You know, we have some human writers, we have an AI digital twin that can do video content on your behalf with our scripts. You have some wide variety of sort of options that we, that we offer to folks. Um, and then we’re also actually operated like the business is actually operated by me and my partner, Blake, who has an even bigger Twitter following than I ever did. Um, and, um, we’re actually the one sort of in the weeds help people with content. It’s not like I’m handing you off to some account manager or something like that. So, uh, it’s kind personal relationship. You also have one writer from our team who does the first draft, but everything’s edited by Blake and or my agency model, like you take a retainer and sort of like paper. Yeah, standard agency model and sort of pricing depends on what services you want to include in the package of things like that. I can send you the email with all that. [Jeremy Philip Galen]: Okay, cool. Yeah. I mean, I met an early stage here like trying to raise money. The quick update is like I left Facebook five months ago, worked there for 12 years on privacy, product marketing, and then product management. And I’m trying to start a cybersecurity venture that’s focused on using agents, AI agents, to do really specific interventions in human risk so that companies don’t end up at risk. Companies manage this risk today with education And kind of, I don’t know, like, um, annual trainings and it’s kind of bullshit and everyone knows that like nobody pays attention and nothing ever happens. And like insurance companies sadly require that. So then of course they have to do it, but it’s just like compliance with security with, um, to get cybersecurity insurance. And it doesn’t actually change a thing. It doesn’t change a goddamn thing. Like people, you know, people click, they get tricked. The premise of this whole venture is that like AI is coming for our coming for our security, right? The adversary is using artificial intelligence to do their job of stealing from us with greater efficacy and sophistication. So how do we defend ourselves better? And one of the ways would be to have AI that defends us. And literally, I don’t know if you can see in the screen, but there’s this dumb, I meant whether your screen looks the same as mine, but I have this pretty dumb alert, which is basically you like, visitors are in this meeting, if like hover over it at the top left. And it says like, people outside the hosts organization or in rooms will contain visitors. And I’m like, dumb, like, it’s not telling me anything about anything. It’s just like, Oh, so at least this thing called alert fatigue. So in short, like what we’re trying to do is like fight alert fatigue, which is the excessive exposure to an alert. So I definitely have alert fatigue, for sure. Yeah, so like, doing research, trying to do some research into human-computer interaction, you like get that reduced, like maybe less fatigued, so you would like pay more attention to an alert, which is really interesting. And then the second piece of it is like trying to use language models, you know, the gentic possibilities are endless, but like use language models to detect those threats. So bringing the, you know, those two things together, you would basically get like a more efficient, more successful alerting design pattern, which would be like, you know, I don’t know, like demonstrably more effective at protecting your business than just training employees. That’s the basic idea. [Michael Houck]: That makes a lot of sense, both in terms of cost and in terms of like actual efficacy and accuracy and all that stuff. So very cool. And if you can, if you can reduce Google’s need to log me out of my account every day and then, you know, let me log back in and send me better alerts whenever I’m going through various programs. [Jeremy Philip Galen]: I love you forever. That’d be great. That fatigue is a separate, that’s like, that’s not alert. Alert fatigue is more like external sender. Like you see it on every email. So you stop paying attention to it. This fatigue is just like excessive security protection, which like pisses you off, but isn’t. But I agree that is like, it’s shit for several reasons, but that’s because like, We’re just constantly under attack, and there’s no easy way to defend. There’s a lot of risk, right? So maybe we could be in touch in a couple months. I need to get a better, clearer product to market and a better strategy for social, especially LinkedIn. But it would be fun to be in touch when I’m a little farther along. Yeah, for sure. [Michael Houck]: Let’s keep in touch. I’ll send you over an email with just a summary of what we’re seeing. And I’ll check back in a couple months and see where things are at. But yeah, look, I think it’s an exciting emerging kind of space. It’d be fun for us to work on a fun project for us. [Jeremy Philip Galen]: Have you done anything with security? [Michael Houck]: My last question, have you worked with security at all? I mean, have we worked with security clients for this agency? No. But it’s not a subject that I’m sort of unfamiliar with. I spent five years between Uber and Airbnb, and I wasn’t on security but we interface with them. So I’m sort of familiar with the interface. [Jeremy Philip Galen]: It’s nice to know kind of the background and awesome. [Michael Houck]: Yeah, good to meet and good luck with everything. [Jeremy Philip Galen]: We’ll chat more soon. [Jeremy Philip Galen]: Take care. Thanks a lot.