Date: 2026-10-03 Source: Email thread “Lore: offer ladder proposal” (Google Docs comment notification, michael@ryevalley.co) Document: Lore offer ladder proposal (Google Doc, shared with Michael)
Signal
Michael commented in the Lore offer ladder proposal doc, confirming the “AI Visibility Check” as the new primary free offer, replacing “Book a free audit.”
The AI Visibility Check: a founder enters their site and up to three competitors, gets a scored result on six checks, and receives one priority fix by email within a minute. Modeled on Adam’s Engine Check concept. Michael floated allowing founders to input a specific query; the team (Hermes) advised including three suggested buyer questions the founder can edit or replace, capped at three.
Michael also confirmed the Lore newsletter name: “Internalized” (matching the site’s existing “Get Internalized.” on /blog). Adam’s newsletter and Michael’s ~57k list were referenced for cross-promotion context.
Business Fact
- Lore lead magnet: “AI Visibility Check” is the chosen free-offer product direction as of Oct 3
- “Book a free audit” is being replaced
- Newsletter name is confirmed: “Internalized”
- Offer ladder document is active; product spec in progress