Date: 2026-09-30 Channel: Megaphone Source: Blake Emal (research, Megaphone thread) Permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1790802980500649
Blake Emal’s Proposed Content Strategy for Haz Hubble / Pally
Hero angle: “Run your life over text w/ AI”
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Key differentiator vs. Instinct / Noah Shinn
Noah Shinn (Instinct) exclusively talks about Instinct and rarely surfaces personal content or thought leadership. Instinct went from near-zero to a $10B valuation in six months and has significant fundraising interest. Michael’s framing (from jolt thread):
“There’s a good angle here to position him as the more personal founder in the industry. Noah Shinn is a kid whose tweets read a little robotic and there’s barely any photos of him on the internet. That’ll change obviously but it can also be a differentiator for Haz.”
Blake’s framing: more thought leadership plus genuinely useful how-tos would instantly make Haz’s account a better follow than Noah’s.
Context
Haz’s product (Pally) competes directly with Instinct. Michael flagged this as a key positioning lever when briefing both Blake Emal (#megaphone) and Tatem (#jolt). Proposal going out Oct 1. See also: Pally (Haz Hubble) Proposal Scope: Megaphone + Jolt, Lore Deferred.
Update: 2026-10-01 - Deal Closed: Haz Accepted Proposal
Source: Email thread “Rye Valley <> Haz (Pally): Next Steps” (michael@ryevalley.co SENT/INBOX)
Haz replied to Michael’s Oct 1 proposal email: “let’s do it thanks guys, lmk next steps.” Michael confirmed same day, sent Slack invite, and provided the Rye Valley onboarding link (Stripe, PandaDoc, Calendly to book kickoff). Pally is a closed client as of Oct 1, 2026.
Business fact: Verbal close confirmed by email. Onboarding docs sent Oct 1. Kickoff call to be scheduled. Scope: Megaphone + Jolt (per Pally (Haz Hubble) Proposal Scope: Megaphone + Jolt, Lore Deferred). Financial specifics in Owner tier.