Date: 2026-10-01 Channel: Megaphone, ryevalley-adamg Source: Blake Emal, Ben, Houck threads Permalink: https://ryevalley.slack.com/archives/C06UJ3V2HEV/p1790870027233759
Status
Adam Gillman reviewed the newsletter name, one-liner, and issue template doc and approved them (picked his favorite; added comments to both docs). Setup in Beehiiv underway.
Remaining items (per Ben’s checklist as of Oct 1)
- Custom domain decision
- 3 content tags
- Reply-to email address
- Sending day + time
- Emoji for subject line
- Welcome sequence (poll, good-issue rating offer, fill in emails)
- Design assets (Michael committed to doing these tomorrow, Oct 2):
- [800x800] Logo
- [1200x630] Newsletter thumbnail
- [1200x630] Issue thumbnail template
- [600x132] Issue banner
- [600x80] Transparent-background divider
Branding direction (open)
Two competing directions surfaced in thread:
- Ben (ChatGPT exploration): warm ivory (#F6F3EC), charcoal (#242622), burnt orange (#B4482B), pale stone (#EAE6DC) - “experienced, approachable, useful”
- Blake Stewart: “fun and colorful like a new CPG brand - kind of like Hiya’s branding but less childish”
- Adam’s existing site (adamgillman.org) is being remade, so cannot use as reference
Michael’s plan: handle design assets Oct 2 (tomorrow).
Timeline commitment
First issue delivered to Adam early next week (per Blake Emal to Adam in Slack).