Source: content thread on ad calendar, 2026-09-02 Permalink: https://ryevalley.slack.com/archives/C07Q8FGH4CU/p1788369157394009
Commitment
Michael (in thread with Blake): “Ok that will happen and we’ll get one more out before then too. Then we should finally be ready to transition to HC after that.”
Context: “that” = SurveyMonkey send, which is locked for a Tue-Thu window of September 8-10, 2026. Preview was already emailed to 6933b7f4@drafts.paved.com.
The “transition to HC” = moving the newsletter to michaelhouck.co / Hard Calls format, consistent with the brand decision made today (see Michael Houck is the brand. Hard Calls is the ethos. Hockey Stick is the brain.).
Ad queue as of 2026-09-02
- Emergent - next send (was originally 8/30, delayed)
- AngelList / USVC - 3rd in line (make-up date noted as 9/6 on the calendar)
- SurveyMonkey - 9/8-10, Tue-Thu window; client preview already sent
After SurveyMonkey clears, Michael flagged HubSpot as the next big deal to pitch.
Implication
The newsletter rebrand sequence is now tied to this ad queue. No transition until after the 9/8-10 SurveyMonkey issue ships.