Channel: Megaphone People: Michael Houck, Blake Stewart Date: 2026-08-07
Signal
During a Megaphone thread about a product idea (Megaphone Studio context engine - see below), Michael made an aside: “By the end of this month we might be pitching Hockey Stick first and upselling everything else from there.”
He continued: “It’s interesting, the Hard Calls rebrand will actually map pretty well to Hockey Stick’s pitch. It helps make better decisions. And then we sell implementation / deployment of packages we’ve built (Megaphone, Jolt, Lore, etc) into there and upsell recurring retainers.”
Also: “At that point Hockey Stick almost becomes part of Hard Calls though from a branding perspective at least.”
Why this matters
This is the first time Michael has articulated Hockey Stick as the lead offer with Megaphone/Jolt/Lore as upsells underneath it, rather than standalone products. This is a potential GTM structure shift. The Hard Calls rebrand (current sprint) may be converging with the Hockey Stick launch. Not a decision yet - Michael said “we’ll see how it develops” - but this is a significant directional signal worth tracking.
Related context
Decision: Hard Calls Pro and Hockey Stick launch schedule confirmed; ad-free windows set Decision: Jolt System Definition, Deploy Funnel, and Studio Price (offer ladder)
Status
Signal only - not a formal decision. Watch for formalization this month.